Hyundai Determined To Shake Up The Industry With Multi-Prong Offensive - Who Will They Catch Asleep At The Wheel?

Hyundai Determined To Shake Up The Industry With Multi-Prong Offensive - Who Will They Catch Asleep At The Wheel?
An old Korean proverb about jumping frogs is suddenly finding fresh currency in the executive suites and engineering labs of Hyundai Motor Co.

After pressing pause on years of breakneck expansion to nail quality, restock the product pipeline and streamline production, Hyundai is on the offensive again.

Internally, the company’s engineers and executives liken it to an old Korean saying: “Even a frog must rest before the next jump.” And Hyundai’s next leap may be its biggest yet.

The rested-and-ready company is simultaneously jumping into three new areas: a full range of eco-cars, from hybrids to EVs to fuel cells; a new subbrand of performance vehicles; and the new Genesis luxury marque nearly built from scratch.


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PUGPROUDPUGPROUD - 9/19/2016 10:02:37 AM
-3 Boost
All German competitor leases coming to an end at comparable monthly rate are all at risk of not being renewed. More car, more features and style at the same price will be hard to turn down. This car looks much much better in person than I realized from pictures. Lower and mid range BMW's, Audi and M-B's will possibly be at risk except for brand loyalists and brand snobs.


TomMTomM - 9/19/2016 11:27:53 AM
+7 Boost
It is clear that the question was not limited to only the introduction of Genesis. However - I don't believe that Genesis will do any better alone than they did as part of Hyundai - Virtually all Hyundai product in my area is heavily discounted - or it won't sell at all. THere is little or no prestige in owning a Hyundai Genesis - which is why German cars are bought - otherwise you may as well buy a Ford or Chevy. And a line of Hyundai performance cars has both problems as well - since Hyundai is not much of a drivers car.

Introducing a competitor for Prius won't be of help - until gas prices start to climb. AND it makes no difference who is doing that one.


MDarringerMDarringer - 9/19/2016 9:10:38 PM
+2 Boost
BINGO!


TomMTomM - 9/19/2016 5:02:33 PM
+2 Boost
You have this all wrong - it is YUGO that is posthumously being pressured by Hyundai


MDarringerMDarringer - 9/19/2016 9:11:27 PM
-3 Boost
You folks are hella racist.
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