Tesla Pushing Hard With Discounts To Boost Quarterly Sales Figures

Tesla always goes full steam ahead at the end of the quarter to reduce transit time and make sure as many vehicles as possible get delivered in order to increase revenue for the quarterly report. But we knew this quarter would be even more special after a company-wide email from CEO Elon Musk leaked last month.

Musk urged employees to do everything they can to deliver as many cars as possible because he sees the potential to achieve GAAP profitability in Q3, which would be a first in 3 years. We have reported some unusual (for Tesla) discounts  and we’ve even seen the automaker opening the door for a move away from the ‘no haggle’ sales model, but it has never been more evident than in the last few week at end of the quarter.

MDarringer - 9/20/2016 9:41:21 PM

-1 Boost

DEATH SPIRAL

Vette71 - 9/21/2016 10:33:15 AM

+1 Boost

Cash use is outstripping availability for both Solar City and Tesla and Musk has to raise a lot of it soon to get the Model 3 into production AND buy Solar City. Stockholders are now suing Tesla on the Solar City acquisition claiming it represents a bailout for Musk and Solar City execs at Tesla stockholders expense. That will throw a wrench into Musk's financial plans. Watch for more "deals" to generate cash over the coming quarters.

SanJoseDriver - 9/24/2016 3:47:52 PM

+1 Boost

The discounts are only for "lightly used" models that would count as new for a typically automaker, but aren't coming straight from the factory with 2 miles on the odometer. These are floor models and cars used for test drives. Discount is up to $7,500 on certain models.