Apple Is Shopping For An Automaker - Who Would YOU Buy?

Earlier today, the FT published a report saying that noted watch manufacturer Apple was in talks to buy a small racecar company in the suburban England. Rumors went wild for about two hours, until McLaren spokespeople firmly denied any talks were ongoing.

The FT isn’t in the habit of totally making stuff up, so what exactly is going on?

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HughJass - 9/21/2016 2:53:03 PM

+2 Boost

Should have bought VW after dieselgate for huge discount. Large volume, profits, easy to put their iCar tech into.

Agent009 - 9/21/2016 3:12:20 PM

+1 Boost

The only problem is VW is still making money in spite of dieselgate.

800over - 9/21/2016 3:38:38 PM

+2 Boost

A fool and his money are easily parted.

Agent009 - 9/21/2016 3:17:31 PM

+2 Boost

Sergio is probably sitting by the phone right now wishing for it to ring.

TomM - 9/21/2016 5:56:58 PM

+3 Boost

And Matt is waiting by his phone hoping to hear they bought TVR!

(FCA - at least to me - is not a small British racecar company)

MDarringer - 9/21/2016 8:45:23 PM

0 Boost

iTVR I can see it now!

Vette71 - 9/22/2016 9:27:31 AM

+1 Boost

Sergio has probably already dialed out rather then wait, and sent flowers and candy as well.

nguyenvuminh - 9/21/2016 3:29:13 PM

+4 Boost

@009 - :-)

TheSteve - 9/21/2016 4:35:28 PM

0 Boost

re "...The FT isn’t in the habit of totally making stuff up, so what exactly is going on?..."

Media speculation presented as factual news? Wealthy/influential people manipulating stock value for their own benefit (e.g., the old "pump and dump" scheme)? Or if it's on the Internet, then it must be true?

MorePower - 9/22/2016 3:05:15 AM

+2 Boost

1st Choice: Honda
2nd Choice: Honda
3rd Choice: VW

malba2367 - 9/23/2016 12:57:41 PM

+1 Boost

Apple needs to buy as small a carmaker as they can for the engineering, manufacturing knowhow and supplier contacts. Volvo would have been a good choice, as is Mazda. They could use the knowhow there to build their apple car and then scale as necessary.
The last thing they should buy is a huge enterprise such as VW or FCA...they don't want to become mired up in the management of a legacy car company.
An alternative is to purchase a company such as Magna Steyr which manufacturers cars for other companies under contract.
Tesla is a good choice too but the market cap is way too high.