Toyota Slashes Fuel Cell Powered Mirai Lease Price To Lure Buyers

Toyota says reducing the monthly lease payment of its Mirai hydrogen-fuel-cell vehicle should help build awareness and boost purchase consideration for the nearly 1-year-old car.

“I think we felt like we needed to make an adjustment. Our evaluation was it would be a little bit helpful to have a more affordable payment,” Bill Fay, group vice president-Toyota Div., says here at a media preview of select ’17 Toyota models.

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MDarringer - 9/23/2016 8:51:23 AM

+1 Boost

The lack of infrastructure is the biggest impediment to this thing.

nguyenvuminh - 9/23/2016 9:38:31 AM

+2 Boost

@MDarringer - agreed. I do see couple of these in Orange County, looks very unique on the road amongst the other cars. Unique in a good way in my opinion anyway.

Dexter1 - 9/24/2016 7:57:41 AM

+2 Boost

Toyota certainly knows how to out-ugly itself.