BMW's New Plan Blurs The Line On What Exactly Is An "i" car

When the BMW i3 went on sale in the U.S. back in May 2014, it marked not only the debut of the German automaker's first mass-market electric car, but also a new sub-brand.

BMW originally planned to group all its electric cars under the "i" sub-brand, which currently includes all-electric and range-extended REx versions of the i3, as well as the striking and expensive i8 plug-in hybrid coupe.

But as BMW looks to expand the number of electric cars in its lineup, that strategy may soon change.
 

w222 - 9/24/2016 9:05:16 PM

+1 Boost

The pontiac aztek actually look stunning next to the i3.
Every time I see one of these on the road I feel an intense road rage coming.

iamdabest1 - 9/27/2016 10:13:11 AM

+1 Boost

i actually like the ugliness of the i3- it looks quirky , the way prius and a couple other silly hybrids do.