Lamborghini Confirms New Urus SUV Will Be A Raging Bull Both On And Off Road

We already know that the Urus is prompting big changes at Lamborghini. Aside from the automaker hiring a ton of new staff to build the SUV, there are changes coming to the brand’s showrooms and to its marketing; the new model is designed to appeal to single women and families.

A lot of this info has come from interviews with CEO Stefano Domenicali. Domenicali and Lamborghini R&D head, Maurizio Reggiani, recently sat down for another interview, this time with Australia’s CarAdvice. And yes, the topic of “dune surfing” did in fact come up.
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MDarringer - 9/28/2016 7:29:33 PM

+1 Boost

Let's hope the real thing is not so evidently a Q7 clone like the Benticonderoga is.

w222 - 9/29/2016 1:39:57 AM

+2 Boost

with a name that sounds anus, I'm sure it'll be huge hit with the european metrosexual crowd.

iamdabest1 - 9/29/2016 11:15:33 PM

+1 Boost

at 150-175k it could appeal to range rover shoppers , but at over 200k - this is still too expensive for a high production model.