Dealers Overwhelmingly Behind Revamp Of Cadillac's Retail Network

Nearly all of Cadillac's 925 U.S. dealerships signed up for its Project Pinnacle incentive program, giving brand chief Johan de Nysschen a strong mandate to revamp the retail network, even as significant opposition lingers under the surface.

Dan Creed, Cadillac's vice president of sales operations, said dealers representing 98.7 percent of the brand's retail volume enrolled by the Sept. 30 deadline. The program, which changes the way dealers are paid for achieving sales targets and establishes tiers of performance requirements that vary depending on the dealership's size, begins Jan. 1.

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PUGPROUD - 10/10/2016 4:11:45 PM

0 Boost

Didn't Cadillac just announce it was trying to close 430 dealerships out of 925 and now they are telling us 98.7% vote for these changes. Something smells fishy to me.

MDarringer - 10/11/2016 8:26:04 AM

+1 Boost

It's 98.7% of the VOLUME of sales by the brand primarily from the dealers not closing. Pinnacle is a major leap in the right direction and is a jolt to traditional Cadillac dealers still mired in the Old GM way of thinking.

xjug1987a - 10/11/2016 10:31:50 AM

+2 Boost

Its desperately needed as the customer experience is just not in the same league. I love the cars even though its confusing. 3 good products all in the same price range is either clever in its "an offering for every customer" or seriously screwy. I actually like the XTS even though its not state of the art. The CTS is terrific and the right size but the CT-6 is the same price. But its bigger than I would require even though its lighter than the CTS and the XTS I believe. Anyhow... dealers need to be profitable but they need to ensure the brand is represented properly and 2 of the 3 dealers in my area stink..