Tony Stark Coolness Not Enough? Audi Pulls The Plug On R8 e-tron After Only 100 Units Sold

The Audi R8 e-tron, launched in series-production trim to much fanfare at the 2015 Geneva auto show, is already dead. The company has pulled the plug on its all-electric tech showpiece and is in the process of delivering the last few units before production stops for good.

It’s a curious ending to the ambitious, high-profile project. After last year’s Geneva debut, the car was wheeled out once more two months later when it served as a showcase for autonomous driving at the CES Asia technology show in Shanghai. Then silence fell.

TheSteve - 10/13/2016 10:59:50 AM

+2 Boost

Did anyone actually think it would sell well?

TheSteve - 10/13/2016 1:28:53 PM

+1 Boost

...and at US$1.1 million a piece, it becomes a sad joke.

vdiv - 10/13/2016 4:47:48 PM

+3 Boost

You bastids! You killed Kenny!

If we had a penny for every time Audi killed and then resurrected the R8 e-tron we could all afford to buy one, even at $1M1 price tag ;)

http://jalopnik.com/heres-the-electric-audi-r8-e-tron-running-around-in-the-1787490040

SanJoseDriver - 10/15/2016 4:32:22 PM

+1 Boost

The price is way too high, they need to get serious.