Acura Wonders Why The NSX Isn't Leaving ANY Halo Effect

even if I wanted to go see it and thus "halo effect" me into the Acura showroom, there is likely none to be seen and likely none that I could even touch or feel, so no point to even bother going, the rest of the lineup is so family oriented and unexciting

This is when the Acura fans need jump in and proclaim that it wasn't Acura's intention to have a Halo Effect, or to raise sales, or to increase profit. It was all about building the best car in the world.

Let's see...the NSX base price is about $100k over the next highest Acura base price. This may be one reason why there is no halo effect.
Same logic likely why GTR doesn't stimulate increased Nissan sales as well.

Acura: it's a Honda Fiero and everyone is LAUGHING.

The Pontiac Fiero was a low-priced car that looked sporty, and tried to give the impression that it was a sports car. It failed to deliver due to its anemic power, mediocre handling, cheap econobox interior, and occasional engine fires, which gave it an especially bad rep.

The NSX is **NOT** like the Fiero in any way!

Well, perhaps in its plasticy styling, but otherwise, the NSX II is crazy expensive, loading with questionable tech (for tech's sake), but it delivers noteworthy performance. I don't think you can compare the NSX II to the Fiero, except to slight its styling, and perhaps to project the NSX II's disappointingly low sales numbers.

Matt, do you own a Fiero, or was it your favorite car as a child? You are a bit obsessed with it. Every car is a something something Fiero at some point with you.

I think the problem is - there is NOTHING else in the Honda Lineup that actually has any of the qualities of the NSX. There was a time - when Honda was the poor man's BMW - good - reasonably quality cars - that were clearly better in handling and ergonomics - that were actually "fun" to drive as well. As thy matured and got bigger - other companies have caught up with Honda - Honda has had some quality issues (Transmissions among them) - and while Hondas are still good cars - they are no longer as "desirable" and certainly no longer "fun"

There are two problems Honda needs to address -
1 - For the most part - their styling has been BLAH BLAH - nothing to get you interested.
2 - I think Honda needs to recognize that the cars have grown so much - that the Civic is now bigger than the Accord when it first came out. SO - they need to make the Civic their performance base car - and then produce a car for the next lower class that is not so "APPLIANCE" as the fit is.

But even then - with the market moving to SUV's -= I don't think Honda will ever be a leader again.

Because Acura should have had a line-up of Type-S cars at the ready for intro as soon as the NSX hit the streets. But, instead, the best they did was package the ground effects already available for a TLX and packaged it as a "GT Package", and that's it. Nothing else. Zilch.

Sad.

Remove the hybrid parts and battery, make it lighter, and sell it for just under 100K and then you have a selling "Halo" car.

It's so far detached from the rest of their line up - in price, in style, in target customer - that it's utterly irrelevant.

They'd have been far better off to do an Acura version of an updated S2000, priced at 35-45K and they'd actually get some people into the showroom.

Because it is overpriced and hideous. They need an affordable sport coupe that doesn't look like it was designed by anime characters on acid.

Sometimes I agree with Matt, sometimes I don't. His statement above is totally out to lunch. Stupid irrelevant comment with no basis in reality. I've had quite a few Honda and Acuras in the past but they have lost me as a customer. Except for the NSX, their entire line up is just plain boring. Not even a hint of driving excitement. One great car that very few can afford will not grow excitement where none exists. I can't imagine that someone that is interested in the NSX will go to a showroom and drive out with something that has zero in common with the car they went to see.