Was Apple Too Arrogant To Realize The Complexity Of Building A Self Driving Vehicle?

For about two years the automotive industry was captivated by the idea of a self-driving electric car from Apple. The tech company never confirmed that it was developing a car, which was said to be known internally as “Project Titan.”

But leaked info from anonymous sources along with the hiring of former high-level auto industry workers all but confirmed the company’s intentions. And then, just this week, a report from Bloomberg indicated that the car had been killed, or, as the tech world likes to say, Apple decided to “pivot.”
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TheSteve - 10/20/2016 1:28:18 PM

+2 Boost

1) Speculate and conjecture that Apple has a highly secret autonomous car project
2) For lack of seeing tangible result, speculate that Apple is experiencing delays in building and delivering the product
3) For lack of seeing tangible proof that the project even exists, speculate that the project was cancelled

How can you top this?

4) Criticize Apple for being so arrogant as to actually take on such a big and complex (speculated, conjectured, and rumored) project!

PUGPROUD - 10/20/2016 4:30:07 PM

+1 Boost

The real reason is that they likely realized that manufacturing, distributing, selling and servicing cars is a formidable endeavor that soaks up cash in a market soon to decline due to autonomous driving and slowdown in China's growth. Apple has the technology so they will partner with someone who needs it, who provides all the other aspects of building and selling cars to share the risk.

MDarringer - 10/20/2016 9:16:13 PM

-1 Boost

I happen to love Apple for their iPhones and Macs, but doing a car was too far out of their wheelhouse. Working with a car company to help that car leapfrog the competition is their best move. Being a technology consultant is much better for them than building cars.

SanJoseDriver - 10/20/2016 10:46:59 PM

+1 Boost

Short answer is yes. Think they may eventually still do the car depending on how 2017 goes.