Return Of The Borgward

Ever heard of Borgward? Probably not, but if you parents or grandparents reside in Europe ask them about this name. Borgward was a German car manufacturer that went bankrupt in the early days of ’61

According to German media, several investors, including well-known Asian key-figures agreed that the German company should be revived. Orchestrating the return of the company will be Christian Borgward, the grandson of Carl Borgward known as the original founder of the car manufacturer line.

The Borgward Company that will probably have its headquarters where the original one had it back in the late 50’s ,early 60’s – Bremen, Germany, will create two models. Both models are to be situated in the sedan class, between the standard Ford Focus and the premium BMW 3-series. Due to heavy investors and no lack of funds, Borgward is set to make 10.000 units annually. One big problem, though. What about the distribution? Can Borgward afford to make dealerships across the World? How about just Europe?

Further insider information show that Borgward will be using component suppliers such as Austria’s Magna.

chewy - 10/6/2006 12:51:14 AM

+1 Boost

Interesting. Hard to make only 10,000 cars and for them to be in price between a Focus and a 3 series.

OBSERVER1984 - 10/6/2006 3:18:00 AM

+1 Boost

That's impossible, who needs this car!?!
NOBODY!

Who's gonna believe this car!?!
NOBODY!

Well if somebody whants to "wash some durty money" OK, but this news has no good future!

Sauceboy01 - 10/6/2006 1:04:51 PM

+1 Boost

The picture is of the car they released back in 61' not of the upcoming models.. haha

DarkOneForce - 10/6/2006 9:00:09 AM

+1 Boost

Why even bother ?!

woood - 10/6/2006 10:40:20 AM

+1 Boost

It is a German car with some "History" and the article said it has Heavy asian investors with no lack of funds. What if the investor is major japanese brand? Suddenly, this car has a bright future. And it targets super sedans instead of the crowded supercar market.

woood - 10/6/2006 10:41:55 AM

+1 Boost

At 10,000 units annually, you can be sure that it will command a premium sedan price.

DarkOneForce - 10/6/2006 2:12:35 PM

+1 Boost

But Borgward was a mass seller not a premium brand.

BMW530i - 10/6/2006 5:11:41 PM

+1 Boost

But Borgward was a mass seller not a premium brand.
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Yes, but they tried to take on BMW and MB - and that caused them to go bankrupt.

However, the Borgward Isabella was one of the loveliest German cars of the era. Beautiful.

DarkOneForce - 10/6/2006 5:42:35 PM

+1 Boost

When ?!

I knew that they lost exports, and that was their downfall.

The plant went to MB, and engineers to BMW, to my knowledge.

BMW530i - 10/7/2006 8:46:32 AM

+1 Boost

When ?!

I knew that they lost exports, and that was their downfall.
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In the late 1950s and early 1960s. The Borgward Isabella was their offering designed to compete with BMW and MB, and so was the Borgward Hansa 2400. It cost as much as three VW Beetles. A VW Beetle was an expensive car in Germany at the time. Contrary to popular belief, not many people could afford one during this time period. Only in the late 1960s did sales of the VW Beetle really take off in Germany.

DarkOneForce - 10/8/2006 12:04:12 PM

+1 Boost

Thanks for the info man.