Hyundai Makes A Pitch For Settlement Rich Volkswagen TDI Owners

Feeling burned by your former suitor? Want to get even with the German who caused you so much trouble and heartache?

Hyundai wants disenfranchised Volkswagen diesel owners to run into the warm arms of their caring South Korean friend and has a tailor-made deal ready to rope them in.

Commence operation “V-Plan.”

According to Alex Bernstein, senior pricing analyst at online retailer CarsDirect, the automaker didn’t waste any time swinging the bait in front of VW owners. On the heels of Tuesday’s historic settlement deal, which includes buybacks of 475,000 Volkswagen and Audi vehicles, Hyundai pounced. Never let an opportunity pass by, and all that.

TheSteve - 10/27/2016 12:43:18 PM

+3 Boost

Article: "...To be eligible, owners need to show up in Hyundai dealers before January 3 of next year..."

Based on the slow progress of the Dieselgate settlement, affected 2.0L VW owners/lessees will still be in possession of their VW, waiting for VW to buy back the vehicle, before the Hyundai offer expires.

That aside, smart concept by Hyundai marketors, though it does look a little like vultures circling.

carsnyc - 10/27/2016 2:24:28 PM

+1 Boost

Aspy11, be as it may, VW-affected drivers have now the option of also switching seamlessly to something reliable.

MDarringer - 10/27/2016 8:15:40 PM

+1 Boost

Sales are sales and there is no honor among companies. There is nothing wrong with suggesting that ex-VW owners step up to the better build quality, reliability, and durability of a Hyundai.

carloslassiter - 10/27/2016 9:11:30 PM

+4 Boost

If I owned an automobile company I'd be doing everything in my power to bury VW right now, just like Hyundai.

MDarringer - 10/27/2016 9:36:57 PM

0 Boost

Indeed. By hitting VW hard when they are down to the point that they would leave the market, would open the market to volume by other brands. That said, saying in an ad that Brand B has better quality etc. is sure to backfire when the next round of recalls happens.

7msynthetic - 10/28/2016 1:54:20 PM

+1 Boost

They just need to bring their letter in. The main work will be after the letter.

It's a business opportunity - why not?