Ford Q3 Profits Nosedive 56% After North American Sales Cool

CEO Mark Fields defended Ford Motor Co.’s outlook of a “much weaker than normal” second half of the year as the company reported a 56 percent decline in third-quarter net income to $957 million today.

“I would call our approach realism -- not optimism, not pessimism” Fields said in a call with financial analysts today. “It’s realism.”

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PUGPROUD - 10/27/2016 2:39:28 PM

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6% top line decline and 56% bottom line dive sounds like past funny accounting has caught up to them, larger than normal price discounts to protect top line or large reserves established to bolster future profits in competitive market. Maybe all three.

MDarringer - 10/27/2016 9:34:34 PM

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And the fact that Ford has pulled back on behind-the-scenes incentives to dealers. There simply is no reason to put any effort into moving Fiestas of Focuses. The Fusion is getting a number of "Platinum" appearance items dropped onto the middle SE model for virtually no increase in sticker price.