Mercedes X63 AMG rendering raises the question, who would buy this?

Practically every Mercedes-Benz model gets a high-performance version from AMG. After the recent introduction of the Concept X-Class and the guarantee of a production version by the end of 2017, it doesn’t take long to start daydreaming about the folks in Affalterbach giving the truck some more muscle. Apparently the crew at Motor1 isn’t the only ones considering this because X-Tomi Design has the same idea with this rendering that imagines an X63 AMG.

This speculative design adds a new lower fascia at the front with the swoopy design of modern AMG vehicles. The blacked-out grille, roof, and bed cap bring some extra menace to the styling, too. There’s also masking around the headlights that give the truck more of a squint. New mirrors look straight from AMG’s parts bin, and a set of multi-spoke wheels put a nice flourish on the upgrades.
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mre30 - 11/1/2016 11:25:48 AM

0 Boost

I think any popularity will be limited to the middle east markets.

For the US, I don't think its a "blue-collar" macho truck like the F150/Silverado. Even in a place like Texas, I don't think there will be much interest.

In my mind, buyers in this segment equate "small truck" with "cheap"?

The Chevy Colorado customer is not going to cross shop the Mercedes.

MDarringer - 11/1/2016 6:55:22 PM

+1 Boost

Kardashians.

klipprand - 11/1/2016 11:17:04 PM

+1 Boost

My wife would trade her GLK for it. :)

qwertyfla - 11/2/2016 7:30:29 PM

0 Boost

Murica owns the truck market. Everyone else is wasting time...

MDarringer - 11/2/2016 8:25:19 PM

+1 Boost

And selling a badge-engineered Nissan would not be good for its US brand perception.