2017 Acura Precision Concept

There are three Japanese brands created specifically for the American market. Lexus, Infiniti, and Acura are entirely focused on the North America and they seldom offer their vehicles to other markets. Lexus and Infiniti managed to find their place in the market while Acura is few steps behind. Nobody is sure why Acura is not as popular as the other two, but we can consider several possible reasons. It is quite possible that marketers don’t do their part of work well. They are targeting the same group thus promotional campaign must innovative and catchy. Nonetheless, Acura has great ideas and concepts, and one of them is brand-new 2017 Acura Precision.
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TheSteve - 11/1/2016 12:32:50 PM

+1 Boost

It looks like Acura is gunning for Lexus... in the "weirdness and ugliness" styling department.

Dr550 - 11/1/2016 1:41:26 PM

+3 Boost

Lose the pointed rear and clean up the grille, but not a bad concept. Nice side profile.

MDarringer - 11/1/2016 6:53:40 PM

0 Boost

I loved this idiocy: "Lexus and Infiniti managed to find their place in the market while Acura is few steps behind." Acura obliterates Infiniti in the market.

The precision concept is BEAUTIFUL and needs to be built as is.

CarCrazedinCali - 11/2/2016 7:10:27 PM

+1 Boost

Build it!

qwertyfla - 11/2/2016 7:28:48 PM

+2 Boost

Origami design but pulls it off. Star trek warp drive interior. Where's the beak???

MDarringer - 11/2/2016 8:21:11 PM

+1 Boost

Thankfully that atrocity has been banished.

They need to build the Precision Concept and call it "Legend" because if they can make it drive as good as it looks, it would put Acura squarely in the premium market and finally allow the brand to get past being a near-premium brand like Buick.