Germans Makers LineUp behind Bluetec Technology

Germany's carmakers are looking to join forces to push clean diesels in the U.S. market with the Bluetec technology developed by Mercedes-Benz and diesel injection system specialist Bosch .

Starting in 2008, Volkswagen its premium unit Audi, BMW and Mercedes aim to launch and market Bluetec in the world's largest car market, where diesel has a market share of just 5 percent versus 50 percent in western Europe.

Spokespersons for Volkswagen and Mercedes parent DaimlerChrysler confirmed a report in German industry newspaper Automobilwoche to be published on Monday.

Aside from a quicker market penetration, the alliance is hoping to gain cost savings in purchasing the specific modules that mainly stem from Bosch, the world's largest automotive parts supplier.

Bluetec diesels fulfil the stringent U.S. emission norm Bin 5 that goes into effect in 2009.
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S4cabriofox - 10/9/2006 10:53:42 AM

+1 Boost

Now, wouldn't it be wonderful if these three companies really teamed up?

Mercedes-Benz's technology and creature comforts, Audi's exquisite style (inside and out), with BMW engineering. What a car!

DarkOneForce - 10/9/2006 11:03:23 AM

+1 Boost

Too many contradictions in philosophies S4.

No surprise really, since EU legislation favors Blutec

BMW530i - 10/9/2006 4:29:15 PM

+1 Boost

What's the old saying?

"Together we are strong." ???

Must be it.

chewy - 10/9/2006 7:27:12 PM

+1 Boost

Keep in mind that European trucks (18 wheelers) have already used Bluetec, (Mercedes and other brands of trucks)

DarkOneForce - 10/10/2006 8:32:07 AM

+1 Boost

Well, MDalle, Merc would want comfort first, BMW driving dynamics.
On AWD systems, Audi would want traction/grip first, BMW to emulate RWD feeling.
And so on.

As for Bluetec, the EU will make sure that it's the nest thing in diesels.