Hyundai To Offer Subscription Based Owner Experience - Could This Replace Your Current Lease?

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales.

First off, any Millennial hoping to trade in his or her bikes for the joy of an internal combustion engine is out of luck. Hyundai’s new take on sales applies to only one model — the all-electric 2017 Ioniq, which bows with 124 miles of range.

The automaker’s “Ioniq Unlimited” offer is a subscription-based ownership “experience” that allows buyers to keep hassle to a minimum while avoiding long-term financing and lease terms.

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MDarringer - 11/18/2016 4:53:44 PM

+1 Boost

Sounds like a leasing program to me.

nguyenvuminh - 11/18/2016 5:12:30 PM

+1 Boost

Hehe, same thought here.

MDarringer - 11/18/2016 6:00:36 PM

+1 Boost

The only difference is that you pick your payment and they find you the car. Most ANY dealer will do that for you already if you ask.

Dexter1 - 11/19/2016 1:17:16 AM

0 Boost

I never thought of a lease as a "subscription". Very nice ploy, Hyundai!

TheSteve - 11/19/2016 8:41:03 PM

0 Boost

The problem with this marketing ploy, is that you can always cancel a Netflix or Apple Music subscriptions without much fuss. The "subscriptions" they talk about in this article are 24 or 36 month contracts, which you cannot just walk away from. It's a multi-year obligation (lease) using a different name.