Toyota Considers Adding Performance Brand To Rival BMW M And Mercedes AMG

Toyota is considering transforming its Gazoo Racing motorsport arm into a performance road car brand to rival the likes of BMW M and Mercedes-AMG.

 

In addition to co-ordinating Toyota’s international motorsport activities in, for instance, the World Endurance Championship and World Rally Championship, Gazoo Racing fettles road cars that are sold on the Japanese market. It sells limited-edition machines under two banners: GRMN (Gazoo Racing Masters of Nürburgring) and G’s.