Fresh Shots Of Toyota's Supra Gives Hint To FINAL LOOK

It's hard to judge by the pictures, but it looks SMALL--not that it should be a land yacht--but small. The proportions and stance are quite nice.

This really needs to be sanely priced so as not to be another Japanese sports car sales dud.

The GT86 is too small and underpowered to be a sales success. If priced right the Supra could be a tremendous hit.

What is your definition of "sanely priced". I think it will be in the mid 40s to high 50s range. Remember that the 1998 Supra ranged from $32000 - $40000...this will not be a volume priced vehicle, it will be a halo car for the brand, hopefully it will be a good value within its segment. I don't think Toyota is looking to build a ton of these...if they were they would be building them in their own factories, andnot at a contract manufacturer.

Just because the previous Supra was grossly overpriced for its day and therefore a sales disaster, does not mean that Toyota MUST make the same mistake again. It needs to be priced to the penny against the Mustang GT and the Camaro SS. If Toyota is going to make this a pointless "halo" car like the GTR and the NSX that do NOTHING for their respective brands, then there is no point to the Supra.

Creating a car NOT to sell is ridiculous.

It seems like the Supra renderings have been far more accurate than the Z5's.

"It needs to be priced to the penny against the Mustang GT and the Camaro SS."

Nobody cross-shops these brands. I'd actually consider the Toyota, but I'd never, ever set foot in another Chevy or Ford dealership based on my experience with those brands to date. I've had enough of them. I'm done.

Carlos you're all over the place, but ignorant as usual, but I'll forgive you because you know nothing of how cars are marketed or how buyers shop. American buyers almost universally DO cross shop based on PRICE segment much more than they do on type segment.

An example of this is the Mercedes CLA and Audi A3 attracting CamCord and FusNata owners who can buy a prestige nameplate for the price of their next CamCord.

The Celica and Supra were Toyota's Japanese version of pony cars when they were introduced. Placing the Supra in the $35-50K range rather that $50K+ range would have a TREMENDOUS impact on sales.