Ford And GM To Target Chinese Wealthy With Decked Out Pickups

Ford Motor Co. and General Motors are aiming the pickup, a staple in the United States, at upmarket buyers in China, where most associate trucks with farmers and construction workers.

"The Chinese call it pika, pika -- a very low-end worker's [vehicle]. But the [Ford F-150] Raptor is totally different," said Wesley Liu, Ford's Asia-Pacific sales director, ahead of this month's Guangzhou auto show.

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MDarringer - 11/30/2016 8:49:35 AM

+3 Boost

I can see the Chinese cowboy trend catching on.

xjug1987a - 11/30/2016 9:11:48 AM

+2 Boost

I think this is going to be huge!