#NAIAS: The GREAT Debate — Has Toyota Finally Gotten Its DESIGN Department In Order?

#NAIAS: The GREAT Debate — Has Toyota Finally Gotten Its DESIGN Department In Order?
The 2016 Detroit Auto Show (NAIAS) is just over a month away and I have to say that I am starting to get excited. There's a few reasons for this but, to be honest, I always have fun in the Motor City.

The latest news surrounding the Detroit Auto Show is Toyota's teaser shot of the all-new Camry. Hopefully, unlike last time, this is actually an all-new vehicle.

While it's just a simple three-quarter shot displaying the Camry's hind quarters, more specifically its rear taillight, trunk and C-Pillar, it may be telling. That's because it appears far more bold than anything the company has turned out as of late.

And, to be straight forward, its latest designs are a bit wonky.

Looking at the company's product portfolio, the only autos I see that are OK are the Avalon, 86 (formerly FR-S), Highlander and the Corolla. But they're not moving me in anyway, they're just clean designs that are pretty much best described as par for the course.

When you've got strong competition in form of Honda, who recently rediscovered its groove, and Ford who's designs are snappy, Toyota has to start delivering something with excitement.

Will the all-new Camry be the firestarter? What say you, Spies?


Toyota's press release follows:

Prepare to Stare.


The all-new 2018 Toyota Camry takes Detroit at the North American International Auto Show. Check out the eye-catching sedan: https://livestream.com/Toyota/Detroit2017. #Camry




TheSteveTheSteve - 12/3/2016 4:46:49 AM
+4 Boost
Based on a 2 tail light pictures alone, I'd say I can't make a comprehensive statement about a car or its design language based on a couple of tail light pictures. But I can say that these two tail light pictures, on their own, don't have me excited or wowed in any way. They look just like your run-of-the-mill LED tail lights.


TomMTomM - 12/3/2016 7:37:39 AM
+2 Boost
In order for WHO?

The problem is that their home market is Asian - where people's preferences for styling are quite different than for the European or American Market. WHile some manufacturers give up local sales in order to compete around the rest of the world (Honda is one) - the more conservative styling does not sell well in Japan. And their idea of "bold" is little extreme for the rest of the world.

Eventually - I would expect front and rear clips being different in different markets to actually address the problem directly - or at least different grilles and lights. THe fact is - a "world" design simply is NOT possible - instead of appealing to some markets - they often design cars that appeal to none -even if they actually sell well.


MrEEMrEE - 12/3/2016 7:57:14 AM
-1 Boost
Based on this photo and other leaked images, I would say a home run. It brings premium style to the mainstream. As long as the fit and finish is on par and not polarizing, they should duplicate the success of the Civic redesign.


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