New BMW 1 Series sedan built exclusively for China

Designed exclusively for the Chinese market, BMW has debuted its new 1 Series sedan at the Guangzhou Auto Show. It's the smallest car the company has ever built, and is aimed directly at the "young generation from China," says senior of sales and marketing Jochen Goller – but what it lacks in size, it more than makes up for in amenities and overall performance.

Visually, it shares a number of cues with its two-door 2 Series sibling, specifically on the front end. The double kidney grille remains the focal point, while dual halo-style headlights with LED technology make an appearance. A long hood and short overhangs give it a stocky look, mimicking the rest of the vehicles in this segment.
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MDarringer - 12/19/2016 8:53:50 PM

+1 Boost

BMW USA needs the 1 Series sedan.

mre30 - 12/19/2016 11:11:50 PM

+1 Boost

The 1-Series definitely needs to be sold in the US.

The Mini-platform, on which it is based is already sold here. The X1 SUV is already sold here.

Get it on the showroom floor - like tomorrow.

MDarringer - 12/19/2016 11:52:46 PM

+1 Boost

Given BMW's sales implosion...