Dodge Resurrects Demon Nameplate To Brand An Even Faster Hellcat Family

Dodge is baiting the insurance industry with excessive engine power.

Hell yeah!!!!!!!!!!!!!!

I'm 49 and I don't remember this branding. Not sure how many more would feel any link or nostalgia for it either. A smaller car with the same engine will be a hoot for those who buy it.

The Demon was the Dodge version of the Plymouth Duster. It lasted a year before it was changed to Dart Sport to appease Bible thumpers. "Duster" or "Roadrunner" would be better remembered. Throw a different facia on the Challenger and do a Roadrunner i.e. big engine in a stripper vehicle.

The Demon was the Dodge version of the Plymouth Duster. It lasted a year before it was changed to Dart Sport to appease Bible thumpers. "Duster" or "Roadrunner" would be better remembered. Throw a different facia on the Challenger and do a Roadrunner i.e. big engine in a stripper vehicle.

Why do a retro of the depressing 70's when the earlier Barracuda is a much cooler car. What happened to much talk of bringing it back just months ago ?

The Barracuda has been pushed back a few years like all FCA projects due to serious cash flow problems. If financial picture does not improve it could very well get cancelled. FCA has great brands but weak financial foundation. Break up of company likely with pieces going to stronger players. No one stepping up in last couple years to buy or merge entire company when Sergio had for sale sign out leads me to this conclusion. Bidding for Jeep would be high, Dodge medium, Alfa and Fiat weak with Chrysler shut down.

Bidding for Jeep would be high.
Bidding for Ram would be high.
Bidding for Chrysler and Dodge would be low.
Bidding for Alfa Romeo, Maserati, or Fiat would be crickets.

Only Jeep and Ram have any potential.

At this point, the only value of Dodge or Chrysler would be for a Chinese company to market their products under those names like Geely is doing with Volvo. Geely owns and controls Volvo thus Volvo=Geely.

If anything, a company should buy Dodge along with Jeep and Ram and return "Ram" to a model name with Dodge the brand because a surprising number of people still refer to the Ram as a Dodge.

Alfa and Maserati are two failed brands Sergio is trying to revive, but that will take billions of dollars over two decades if EVERYTHING goes right, so the return on the investment is nil and therefore pointless.

Fiat is a laughable competitor in Europe and needs to die.

It really depends on who is bidding. THe real reason why GM never got involved in a FCA Sale -was that they had NOTHING to offer. Their platforms are old and heavy - their engine designs are nothing to speak of - and their brands are not useful to gm - Example - where would GM put RAM - when they really already have two other Truck brands. I would guess that GM could bring out "Hummer" again to compete with Jeep. (Actually - they don't own the brand though). And GM already had product on the pipeline to compete with most Jeeps too.

However - in Europe - Fiat does dominate really small car production - and its new TIPO is selling well. A company that has no entry level position might be able to take advantage of that. Fiat still also dominates Italy - and does get some respect in Eastern Europe as well.

That's good because the Hell Cat was not nearly fast enough.
No one wants to be late for their deadly crash.