Mercedes Say X-Class Truck Simply Isn't Large Enough To Be Sold In US Market

Sometimes we don't understand the choices that car companies make when deciding whether to sell a model in the US. There are many models that we don't get in the US, particularly from the wagon and small pickup truck sectors, and now Mercedes-Benz has another model that won't come stateside. Even though Mercedes will sell its new X-Class pickup truck in Canada, it won't sell it in the pickup truck-obsessed US market. In an interview with Autoblog, Mercedes tried to claim that its X-Class just wasn't big enough to be a success in America.

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MDarringer - 1/16/2017 12:51:19 PM

-1 Boost

More likely, it's probably too crude to be taken seriously as a Mercedes in this market.

dumpsty - 1/17/2017 11:28:29 AM

+1 Boost

I think M-B is still trying to determine if they can make the X-class in the US otherwise the chicken tax would scuttle an competitive pricing marketing.

There's probably a generous set of factors they are trying to figure out. Will consumers will take them seriously? Will a mid-size 4-door luxury pickup sale to their existing base of customers? Will the X-class be immediately compared to an F150 or Silverado b/c of the premium pricing? Yes & that'll hurt marketing a bit. Look at how relatively quiet Honda was at re-introducing the revised Ridgeline. It's not expected to "out-grunt" anything Ford, GM, or Ram has now. It's just a nice simple pickup that can do a lot of misc stuff.

But seeing all the loaded pickups & then the Ford Raptor line explode in popularity, I'd jump at providing a street-oriented luxury pickup.