Mercedes, Audi confirm Super Bowl ads, BMW sits on the sideline

Two of the three most prominent German marques will feature spots at this year’s Big Game.

If you don’t watch the Super Bowl for the game, you probably at least watch it for the ads. Every year automakers come out with either some heart-wrenching or hilarious placement pushing their latest and greatest products. This year will be no different.

Already Honda has confirmed its new CR-V for a spot in the Big Game – following the success of last year's Ridgeline commercial – as have Kia and Lexus. Now, Mercedes-Benz and Audi have acknowledged their involvement in this year’s ad extravaganza. Meanwhile, BMW will sit on the sidelines.
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TomM - 1/18/2017 6:39:10 AM

+2 Boost

Having had a former Jets owner as an in-law - It still took a while for me to watch football games - I prefer Baseball - less violent I guess. AND in this day and age - I can see ALL the commercials by the next day on You Tube. So - no - I will not watch anything just to see commercials. Most of the commercials are really bad advertising to begin with. A commercial is supposed to get a customer interested in a product. I have found that most Super Bowl commercials are rarely remembered for the product in it. As a business decision - the cost of the commercials is obscene. And only a few of the games have been really memorable as well.