BMW Holds The Line With A 0.1% Increase In January Sales

Sales of BMW brand vehicles increased 0.1 percent in January for a total of 18,109 compared to 18,082 vehicles sold in January, 2016.

Notable vehicle sales in January include the BMW X1 which increased 21.4 percent, the BMW X3 which increased 57.5 percent, and the BMW X5 which increased 26.8 percent.

"The increased availability of the highly popular BMW X models is paying off as our X model U.S. sales in January topped the all-important 50 percent mark for the second month in a row," said Ludwig Willisch, President and CEO, BMW of North America. "Now, with February here, we are very much looking forward to the launch of our brilliant next generation 5 Series, only two weeks away."

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported January sales of 21,219 vehicles, a decrease of 0.5 percent from the 21,320 vehicles sold in the same month a year ago.

MINI Brand Sales
For January, MINI USA reported 3,110 automobiles sold, a decrease of 4.0 percent from the 3,238 sold in the same month a year ago.

GermanNut - 2/1/2017 10:02:17 PM

+4 Boost

The 7-Series sales collapsed almost 35% for the month - not a good sign at all for BMW given that it is a fairly new model. The X4 saw a sales decline of almost 20%.

Once again, BMW's U.S. monthly growth rate is far lower than Mercedes-Benz's and Audi's.

mre30 - 2/2/2017 10:42:15 AM

+2 Boost

Honda or Toyota should just buy out BMW now.

Its sad how BMW management has run the company into the ground.

Arrogance or incompetence? I'm not sure which.

GermanNut - 2/2/2017 11:06:24 AM

+1 Boost

I agree with you that if BMW's U.S. sales growth continues to trail Mercedes-Benz's and Audi's for the remainder of 2017 and 2018, BMW will be a prime takeover target. BMW won't be able to catch Mercedes-Benz in global sales as long as it continues to struggle in the U.S. market. The U.S. market accounts for too large a percentage of BMW's global sales for BMW to make up its lackluster U.S. performance in other markets.

BMW's sedans are failing across the entire model range from the entry level 3-Series which saw its U.S. sales decline almost 25% in 2016 to the high-end 7-Series, which saw its sales collapse 35% in January 2017 despite being a relatively new model.

MDarringer - 2/2/2017 11:36:22 AM

-1 Boost

Toyota buying BMW and then putting Lexus and BMW products on shared platforms makes worlds of sense.