Should They? Apple Diehards Still Want The Company To Make An iCar

With a stockpile of $246 billion in cash and securities, Apple (AAPL) has a lot of options for investing in new business ventures. A survey by investment bank Baird found that U.S. consumers want Apple to focus its resources on making a car, while a Baird analyst says acquiring electric-car maker Tesla (TSLA) is another, albeit unlikely, option

Baird asked 3,000 U.S. respondents in an online poll what they would like to see Apple develop over the next five years. The largest percentage (21.6%) said they want Apple to make a car. Apple has been rumored for several years to be working on a car or technologies for self-driving vehicles.

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TheSteve - 2/16/2017 4:54:07 PM

-2 Boost

Hmmmm... I'd be happier if Apple made a better iPhone (more screen, less bezel, and longer battery life in a similar-sized case, like Samsung's S7 or Google's Pixel), and if their iOS didn't look like I'm using a web browser from 1995.

An Apple car? If it's executed like an iPhone or iOS, then I'm not looking forward to it at all. As far as I'm concerned, Apple is The New Microsoft: An immensely profitable giga-corporation that churns out "Meh" products to a fiercely loyal, devoted, and defensive following.

TheSteve - 2/16/2017 5:04:39 PM

-3 Boost

Addendum: If Apple made a car...

...it would cost 30% more than the competition
...come in only 3 configurations
...have a shorter range than others
...and have just 3 seats instead of 4
...You'd need an Apple ID to buy gas, and the fuel tank will only accommodate filler nozzles found at The Apple Gas Store.

Apple PR would announce this as: "Revolutionary. Inspirational. Evocative. The Personal Transportation Mode that fits seamlessly into your life, and which automatically connects with your iPhone, iPod, Apple TV, Apple Watch, MacBook Pro, iCloud, and your iTunes account. It's the most iCar. Ever!"

Yet the most casual Google search would reveal they're using technology other automakers were using years ago, with real-world specs to match (but lab-only specs that arguably show them in the lead).

MDarringer - 2/16/2017 8:10:02 PM

+3 Boost

I'm a complete Apple bigot and the LAST thing they should be doing is a car.

TomM - 2/17/2017 7:10:21 AM

+2 Boost

I would prefer that Apple work on a real "Transporter"(Star Trek Type) - for Teleportation. Quick - efficient transport - with no emissions. That will be the end of the need for ICE engines for good.

vortical - 2/17/2017 9:21:18 PM

+2 Boost

They can’t make computers anymore and they want to make a car?

MDarringer - 2/18/2017 11:03:06 AM

0 Boost

Google bitch slapped Apple with the whole Chrome environment. It's an innovation that Apple should have done. Oops!

MDarringer - 2/18/2017 2:24:17 PM

+1 Boost

So very true.

TheSteve - 2/21/2017 2:28:39 PM

+1 Boost

I miss Steve Jobs :-( That OCD, bipolar guy who was obsessive about creating "Insanely Great" products. He got some things very right. Today, Apple excels at profit, which should make execs and shareholders happy. I just don't know if it's a sustainable model without great products to keep them going.