BMW To Release 28 New Models By 2021 - Are They THAT Far BEHIND Everyone Else?

Hmmmm. Porsche has just 5 basic models in total (plus variations on each theme), and they're not announcing any new models. Is Porsche "that far behind" and they should catch up... or are they doing just fine doing what they're doing? (I believe the latter, by the way).

BMW's decision to release a bunch of new models -- or more likely, variants on existing models -- is NOT a sign of being "behind". It reflects the belief of those in The Ivory Tower that filling more niches will result in more sales and enhanced profitability. That's just one approach, and it might pay dividends.

Meanwhile, Porsche has very few models, and that works for them, too.

There isn't just one way to be successful!

By the list in the linked article 90% are just variations, like the M5, i8 convertible etc...

just at the Toronto auto show. looking at BMW, everything just has a dated look all around, even the new 5 series pretty boring looking

The more variations the thinner engineering and design effort behind each waters down the entire range.

BMW either has to do an about face with styling--moving it from dull and lackluster to gorgeous--or they will continue to decline and Toyota will swallow them up.

BMW is trying to be all things to all people (ultimate money machine). They lost there core identity (ultimate driving machine) many years ago and me as a customer. Although they still do make some real nice bikes.

Remember the mid 80's when most Bimmers were driven by real gear heads not soccer moms and yuppys and 80% of the cars were stick shift? How homogenized the brand has become.

If Toyota acquired BMW, Lexus could take on all the soft cushy cars that BMW tries to make but are not as good at it as Lexus and BMW could return to being more driver focused. But them both into one dealer and let the magic occur.

I agree. I think BMW reached its peak in the early 2000s, all the way up to the E92 M3, then things starting going downhill. So many unnecessary vehicles, stale styling, stale interior design, numb electric steering, soft suspensions, etc.