Future for hybrid cars hinges on U.S. growth: Audi

Future for hybrid cars hinges on U.S. growth: Audi
Carmaker Audi said the success of hybrid vehicles, which shave around a quarter from fuel costs, hinged on faster U.S. sales growth, even though high prices at the pump mean they are enjoying rising demand.

"The future market development has only limited predictability so any decision (on hybrid models) is tainted with uncertainties," Marius Lehna, project manager for the hybrid Audi Q7 sport utility vehicle, told automotive engineers attending the Aachen Colloquium industry congress on Wednesday.

Around 70 percent of the some 283,000 hybrid vehicles sold worldwide go to buyers in the United States, compared with 21 percent in Japan and just 8 percent in western Europe, he said.

Global sales of hybrids cars -- which combine an electric motor and battery with a combustion engine -- have risen from around 25,000 in 2000 and 75,000 in 2003.

Still, the share of hybrids in the United States -- by far the world's largest car market with around 16 million to 17 million cars sold every year -- remains negligible at just 1.2 percent of all newly registered vehicles, according to Lehna.
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Terminal10Terminal10 - 10/12/2006 9:47:51 AM
+1 Boost
I think Audi's comments are simply precautionary in nature with the development of other sources of power such as hydrogen. They would not want to ramp up production of hybrids when the current thinking is that hybrids are nothing more than a stepping stone to the next power source.


kart1kart1 - 10/12/2006 1:44:12 PM
+1 Boost
I think it is that Audi just want to spend the money here, even though in America it would help them build more image due to being seen as eco-friendly. BTW, diesels are not seen as eco-friendly here and won't be seen as eco-friendly anytime soon.


S4cabriofoxS4cabriofox - 10/12/2006 7:21:26 PM
+1 Boost
"BTW, diesels are not seen as eco-friendly here and won't be seen as eco-friendly anytime soon."

Unless Mercedes-Benz gets top-notch marketers for the new E320 Blutec, trumpeting its advantages over the E350 (and it's less expensive, I believe).

If Mercedes says so, in America, it makes it true. Mull that over for awhile.


HyundaiHyundai - 10/12/2006 9:09:00 PM
0 Boost
That is because diesels stink and are crude. When the average Joe - regardless of financial situation (rich, poor) - thinks of diesel, they think of big rigs or delivery trucks, not luxury automobile.


BMW530iBMW530i - 10/13/2006 4:03:12 AM
+1 Boost
More hybrid hype...


IamEvilHomerIamEvilHomer - 10/13/2006 8:25:29 PM
+1 Boost
if the Hybrid was required to use real world numbers for gas milage you wouldn't see such hype.

give me the clean buring, quiet diesels they have in europe.


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