Millennials Are Descending On Dealerships In Droves And Expecting More Than Any Generation Before

During the past decade, the rise in car-sharing services, urban living and college debt payments led to doubts about millennials' desire to ever own a vehicle.

Not anymore. Millennials make up the fastest growing segment among vehicle buyers and likely will represent about 40 percent of the U.S. new-vehicle market by 2020.

Last year, millennials -- also known as Generation Y -- purchased 4.1 million vehicles in the United States, accounting for 29 percent of the market, according to data from J.D Power and Associates' Power Information Network. They now drive changes in automotive marketing and product features and are likely to influence future automotive developments more than any generation before them, experts say.

PUGPROUD - 2/27/2017 10:20:27 AM

+1 Boost

The entitled ones!

atc98092 - 2/27/2017 10:44:15 AM

+3 Boost

I thought it was posted within the last couple of months that millennials were less likely to want a car than previous generations. What changed?

MDarringer - 2/28/2017 11:25:10 PM

+1 Boost

Nothing changed. Millennials are a massive part of the buying picture. The media hates millennials and so what you heard was fake news.

Tiberius1701A - 2/28/2017 12:12:02 PM

+2 Boost

35 years in the car biz..so glad I only have a few years before I can get out. This business used to be fun....

Holydude - 2/28/2017 7:43:53 PM

+1 Boost

There are millennials in every generation, none of them were ever fun, but hey, look at you now!

MDarringer - 2/28/2017 11:25:36 PM

+1 Boost

clearly you don't understand the word "millennial"

MDarringer - 2/28/2017 9:06:31 PM

+1 Boost

Salesmen who are as old as hell don't like millennials because millennials arrive well informed about the car, its features, price, incentives, and so on. If the salesman is not up to speed on the details they will walk.

Conversely, closing the deal can be quite easy.