#GIMS2017: BMW CEO Says They Are Moving Away From Being A Carmaker To Become A Tech Company

The BMW Group innovations on display at the Geneva auto show this week include a wagon version of the long-running 5 series and the 4-series coupe with an upgraded interior -- hardly the stuff to make a car lover swoon.

Yet the emphasis on its popular models instead of flashy new vehicles underscores the strategy of CEO Harald Krueger, who's focusing on generating cash instead of buzz as the luxury carmaker gears up for the costly shift to electric and self-driving cars.

Geneva Motor Show

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PUGPROUD - 3/7/2017 5:41:38 PM

+3 Boost

We've noticed !

SanJoseDriver - 3/7/2017 6:29:31 PM

+3 Boost

Makes sense, that is the only way they will be able to compete with the disruptors in the auto industry.

MDarringer - 3/7/2017 7:33:12 PM

0 Boost

Admitting defeat is the first step. Toyota will gobble them up.

qwertyfla - 3/8/2017 9:08:57 PM

+1 Boost

BMW quit making real cars a long time ago. Stick that steering by wire up your ass and digitize yourself!