Lexus Has Very Lofty Sales Goals For The LC - Will They Even Come Close?

Lexus has lofty goals for the new LC performance coupe, a two-car range encompassing V8 and V6 hybrid cars. The Lexus LC, Toyota’s premium division hopes, will attract 400 buyers in America per month.

That’s a big number.

Granted, Toyota sells more than 1,000 Camrys in the United States every day. In fact, Lexus sells 300 copies of the RX, America’s all-conquering premium utility vehicle, every day.

But the 2018 Lexus LC is not America’s best-selling midsize car 15 years running, nor is the LC the dominant luxury crossover in a market gone gaga for luxury crossovers. The Lexus LC, on the other hand, is a $92,995–106,295 Japanese coupe. 400 monthly sales for a two-door priced in that stratosphere is truly a big number.

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skytop - 3/13/2017 12:06:19 PM

0 Boost

Urban Lexless owners who must parallel park on city streets must really be loving their totally vulnerable front end as people back into their fragile Lexless car.

knowitall1985 - 3/13/2017 12:23:04 PM

+1 Boost

Watch and learn boy's .....

cidflekken - 3/13/2017 12:53:16 PM

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I thought initial press releases stated Lexus' goal was 400 sales worldwide per month.

Anyway, I don't think Lexus will have much problem moving 400 units monthly in the USA. Sales of Mercedes' SL and AMG GT, combined, totaled about 400 units/month in 2016. The LC is like the perfect balance of the two cars together, as a bit lower entry price, with Lexus' reliability and with dynamic, albeit polarizing, styling.

That being said, the real question will be whether this car lives up to buyer's expectation. Those looking for a luxury sport coupe may be disappointed with its lack of space and difficult driving views (for the middle-aged woman this should attract, that 4-inch windshield sightline might be a nightmare). This is where the LC fails in comparison to the 6 Series and S-Class coupes. Those looking for a sport luxury coupe maybe disappointed in its mass and its GT-weighted tuning. This is where the LC may fail in comparison to the F-Type, AMG GT, and 911.

ilovecar2015 - 3/13/2017 1:36:45 PM

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I think will be okay with 400 a month for the 1st year. But like the RC, coupes don't have staying power and will drop in sales the 2nd year. The LCs prices are in the LX570 territory, which move on average 500-650 a month. You get a lot more car on the LX than the LC.

CANADIANCOMMENTS - 3/13/2017 7:48:45 PM

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As a Lexus and Toyota fan it hurts to see this car come to market as it will likely fail. Very low numbers like the former inverted bathtub design SC coupe. Not conservative enough for this league of buyer. Not attractive enough for newly rich either. Not sure who this is targeted at. Those who want something like this will just get an SL.

MDarringer - 3/13/2017 8:03:10 PM

-2 Boost

4800 isn't impossible, but

HoustonMidtown - 3/14/2017 7:30:21 AM

+4 Boost

DOA

TomM - 3/14/2017 8:37:14 AM

+2 Boost

But - recent lower sales have shown that there are only so many who buy into the current lack of decent styling - so - while the car might sell initially - it will - just as almost all higher end Luxi do - peter off.

hangtime010 - 3/14/2017 9:35:10 AM

+3 Boost

400 for the 1st few months is possible...but then those who love Lexus (& have the money) will already have one, and the sales #s will probably dwindle down to between 150-250. And then there will be a lot of $$$ on the hood to attract buyers with hopes reach their YE targets and say it was a successful year.
The RC is selling less than 500 per month so far and that's half the price of this.
But we'll have to wait and see.