Mercedes, BMW axing niche models starting with coupes and cabrios

BMW and Mercedes-Benz are finally coming to the realization that their lineups might be a little too large. In recent interviews with Car and Driver, top executives from both automakers are admitting that it’s time to start trimming the fat.

“We’ve got an X2 and an X7 coming, and there are a few others, but I also know –because we’ve taken decisions ­– that some body styles will be removed in the future,” Ian Robertson, BMW’s sales boss, said to Car and Driver.
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PUGPROUD - 3/23/2017 4:16:20 PM

+1 Boost

Better move would be to axe same old same old designs!

malba2367 - 3/23/2017 7:02:53 PM

+7 Boost

The first models BMW should can are the pointless 3 series and 5 series Gran Turismo models.

Gambit - 3/24/2017 11:31:27 AM

+2 Boost

The only reason to axe anything is if they're not making money on it

qwertyfla - 3/24/2017 8:27:31 PM

0 Boost

Start by axing your design team!

MDarringer - 3/24/2017 9:19:13 PM

-1 Boost

What shall we axe the design team to do?

TomM - 3/25/2017 12:56:41 AM

+2 Boost

Matt - clearly it is time for a change in the general styling theme of BMW - the cars simply look old before their time - and too similar to older models as well.