Alfa Romeo's Next Weapon In The Assault On The US May Be A Crossover

Assault?? You have got to be kidding. The most insignificant brand to be brought to these shores in years..Unless you are drinking the same Kool-Aid as Mr. Sweater (Marchionne).

Saw my first Giulia in person in last few days. While it's nice looking overall, in non-Quadrifoglio trim it's not particularly sporty or aggressive looking. Stopped by dealer a day later to see what they had- the Q4 AWD version with upgraded rims is nicer that first one I saw but still much more plain than QF in pictures.

Not a single Alfa in the Palm Beach area

There are assaults and then there are assaults. Suicide missions are also assaults.

The Giulia simply is not selling well at all. The few that have sold are having all kinds of assembly glitches that necessitate buyers returning to the dealer for warranty work and on top of that, reliability issues are forcing more warranty claims.

The build quality of the Giulias I've seen have been horrible. Some of the interior plastics would be OK on a base Dart, but not on a premium ride.

The Maserati Levante is selling extremely poorly.

Sergio's dumping of Chrysler profits into Alfa and Maserati is backfiring with bad products.

So far - virtually all the Alfa's available have been of the Quadrifoglio variety - and most dealers still have not seen any entry level 4 cylinder versions. Frankly - I prefer NOT buying the first year production of any car - but it would be hard to judge sales of this one based on about 6 weeks of its highest priced version only being available.

The 4 cylinders are trickling out and have been available for a few weeks. Consumer Reports bought a Giulia Ti off the lot and has been testing it for a while. The Giulia has officially been on sale since the end of November, so it's been on sale 1/3 of a year at this point. FCA has not done a good job of getting product out. Some Alfa dealers have them on the lot not selling and more allotment shows up while other dealers wait and wait for allotment. Another thing that's killing sales is that attractive leases and incentive-to-dealer negotiating room is nowhere near as lucrative as it is for the German rivals.

FCA should never have re-launched Alfa until the roll out could be seamlessly executed. I would love a car w Italian style that performs like a BMW but was reliable. Alfa and Fiat left the US due to poor sales caused by reliablilty issues. Hopefully they can quickly address this and move on with the rollout OR they'll be retreating from the market all over again. And if so will VW still want to buy Alfa? Probably but at a lower price

@zjug1987a The Giulia should have been a Maserati as should the Stelvio.

Sergio got started on revitalizing Maserati as an alternative to Mercedes and then got the hair-brained idea to stop development at Maserati and resurrect Alfa Romeo.

Several people have said that Alfa Romeo should have been reimagined as an Italian Subaru (crossovers + performance). The idea of the Giulia being an Impreza WRX competitor would have done more for the brand especially if FCA had really courted the import tuner boys.

The Giulia is simply unimpressive in person. It looks generic. The build quality is lacking and it's priced too high.