Ford Sales Misfire In March With A 7.2% Decline

Ford Motor Company today reported its March 2017 sales results.

Below are the highlights:

Overall Ford Motor Company U.S. March 2017 sales totaled 236,250 vehicles – a 7 percent decline versus a year ago

Retail sales declined 2 percent last month, with 157,740 vehicles sold

Fleet sales of 78,510 vehicles were down 17 percent, reflecting a strong year-ago comparison, with customer orders front-loaded in early 2016

Ford Motor Company average transaction pricing increased $1,800 last month, compared to an industry increase of $190* Ford F-Series sales totaled 81,330 pickups – a 10 percent increase versus a year ago, with overall average transaction pricing up more than $2,500* Ford Super Duty high-series trucks – Lariat, King Ranch and Platinum – represented 56 percent of 2017 Super Duty retail sales last month Ford Escape posts record March retail sales with a 13 percent gain Ford Expedition grew 43 percent, with 5,472 SUVs sold

MrEE - 4/3/2017 6:31:28 PM

+3 Boost

Looks like Flex and Taurus will be soon on life support.

MDarringer - 4/3/2017 7:09:31 PM

-1 Boost

The Flex in an anomaly. It sells pretty well in California, but the problem is that it doesn't do so elsewhere. Why buy a Taurus when a Fusion is essentially the same size and is a lot better? This is why the Taurus has not been stocked by many dealers to any degree for some time. As a police interceptor, the men and women of law enforcement prefer the Explorer.

atc98092 - 4/4/2017 8:44:52 AM

+3 Boost

Without trucks that would have been real ugly. I'm surprised the SUV category was so poor as well.

carsnyc - 4/4/2017 10:28:00 AM

+3 Boost

Pretty much everybody is hurting regarding sedans. It's all about SUVs now.