Genesis Says It Doesn't Have A Need For A Halo Car Just Yet - Do You Agree?

Halo supercars have proven an effective means for luxury automakers especially to showcase what their brand stands for and attract customers into showrooms. But Hyundai's Genesis brand isn't about to go down that same path.

“If you need a halo vehicle and all that, that’s not our spiel,” Genesis brand chief Manfred Fitzgerald told Aussie publication Motoring at the unveiling of the GV80 concept in New York recently. “Alternative propulsion systems are at the core of this brand,” said Fitzgerald. “It’s a level playing field – the internal combustion engine’s dominance of performance will go away.”

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ilovecar2015 - 4/25/2017 10:35:47 AM

+2 Boost

Of course they don't need a halo car, they have more important thing to worry about...like..starting selling cars. G80 and G90 sales have been dismal.

countguy - 4/25/2017 11:26:48 AM

+2 Boost

Makes since, they need to focus on enticing there market of Buick, Lincoln and Acura shoppers.

malba2367 - 4/25/2017 2:12:59 PM

+5 Boost

They need dedicated dealers that provide a top customer experience (i.e. Surpass Lexus) before a halo car. Otherwise all the efforts will get lost on the sea of Accents and Elantras and the subprime crowd buying those cars.

MDarringer - 4/26/2017 12:07:35 AM

0 Boost

Stand-alone dealers are coming, but they are getting the crossovers in the pipeline first. Architecture plans exist.

MDarringer - 4/26/2017 12:06:37 AM

-3 Boost

The NSX did nothing for Acura. The GTR did nothing for Nissan.

vortical - 4/26/2017 7:02:18 AM

0 Boost

Halo cars do nothing for me. I doubt whether the NSX and even the S2000 (a sort-of halo car) were worth the investment Honda made.