BMW Hangs Head Low After Sales Plummet 11% In May

BMW Hangs Head Low After Sales Plummet 11% In May

Sales of BMW brand vehicles decreased 11.0 percent in May for a total of 25,818 compared to 29,017 vehicles sold in May 2016. Year-to-date, the BMW brand is down 3.6 percent in the U.S. on sales of 120,124 vehicles compared to 124,581 sold in the first five months of 2016.

Notable vehicle sales in May include the BMW 5 Series which increased 12.7 percent to 3,677 cars, the BMW X1 which increased 12.6 percent to 2,489 vehicles, and the BMW X3 which increased 21.7 percent to 4,011 vehicles.

“Our all-new BMW 5 Series is now showing its strength as availability increases and production begins to match demand,” said Bernhard Kuhnt, President and CEO, BMW of North America. “At the same time, demand for BMW Sports Activity Vehicles remains solid with the X1 and the X3 delivering the standout numbers for May”
 

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported May sales of 29,878 vehicles, a decrease of 11.1 percent from the 33,612 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 4.8 percent on sales of 137,916 vehicles in the first five months of 2017 compared to 144,811 in the same period in 2016.

 

MINI Brand Sales
For May, MINI USA reported 4,060 automobiles sold, a decrease of 11.6 percent from the 4,595 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 17,792 automobiles sold, a decrease of 12.1 percent from 20,230 automobiles sold in the first five months of 2016.
 

BMW Pre-Owned Vehicles

  • Sales of BMW Certified Pre-Owned set a May record with 12,698 vehicles, an increase of 18.9 percent from May 2016.
  • Total BMW Pre-Owned sales also set a May record with 20,245 vehicles, an increase of 15.7 percent from May 2016.
  • Total BMW Pre-Owned cars sold year-to-date were 101,036, a 24.2 percent increase from the first five months of 2016.

MINI Pre-Owned Vehicles

  • In May, MINI Certified Pre-Owned sold 1,005 vehicles, a decrease of 1.8 percent from May 2016.
  • Total MINI Pre-Owned sales were 2,676 vehicles in May 2017, an increase of 15.3 percent from May 2016.
  • Total MINI Pre-Owned sales year-to-date were 13,171 a 15.7 percent increase from the first five months of 2016.

 

 



countguycountguy - 6/1/2017 4:13:21 PM
0 Boost
Looks like Audi and Infiniti are continuing to take sales from BMW.


hangtime010hangtime010 - 6/1/2017 4:39:54 PM
+1 Boost
Ouch.


carsnyccarsnyc - 6/1/2017 4:43:08 PM
+4 Boost
Sedans are not selling and those companies with a weak SUV/CUV offer are in trouble.


MDarringerMDarringer - 6/1/2017 4:58:38 PM
-2 Boost
When your line up looks 10 years old, sales are bound to suffer.


dpalmodpalmo - 6/1/2017 6:45:40 PM
-1 Boost
I guess there's something remarkable about those cheap BMW's coming off their 3 year old leases that's truly enticing prospective BMW owners to NOT buy new BMW models. That's very revealing and alarming in itself about BMW's current state of broken designs and sales strategy. I expect an early 5-series facelift really soon!

I'm rather surprised at the big drop in 5 series sales. I guess May incentives are simply NOT low enough. You cannot dazzle new customers with last generation's look and mediocre car tech.


FirewombatFirewombat - 6/3/2017 5:05:04 AM
+3 Boost
Um the 5 series is up over 12 percent... At almost 3700 units, while the E-Class is at jut over 4000 - and that counts sedan, coupe convertible, and wagon variants together. Also, can you tell me how much the A6 sold this month?

Audi fan, I guess those smaller amounts of people buying re-badged VWs in increasingly small numbers gets you all excited :)


Yonder7Yonder7 - 6/2/2017 8:10:58 AM
+1 Boost
Why this site does not present the detail of the sales as with the other brands so we can see how each car is performing against the contenders?


GermanNutGermanNut - 6/2/2017 9:35:24 AM
+1 Boost
The individual model breakdown can be found here:

http://www.businesswire.com/news/home/20170601006549/en/BMW-Group-U.S.-Reports-2017-Sales

BMW has already lost the U.S. and global sales title to Mercedes-Benz for the second straight year. Mercedes-Benz holds a 12,842 unit lead over BMW in the U.S. YTD and outsold BMW by 1,075 units in May.

You know BMW's U.S. business is facing very hard times when the 2-Series, 3-Series, 4-Series, 5-Series, 6-Series and 7-Series are all down YTD with only the 4-Series doing better than -13.7% on the year.




FirewombatFirewombat - 6/3/2017 4:59:19 AM
+1 Boost
Hard times would be 4th place, and 4th place by a mile at that


Yonder7Yonder7 - 6/2/2017 1:33:23 PM
+1 Boost
Thank You GermanNut, now I understand how far is falling BMW behind MB. 3 Series is not as successful as is use to be, 7 series less of a half of the S class sales, E class, still leading the segment, wow, MB is doing great job.


Dr550Dr550 - 6/2/2017 2:54:49 PM
+3 Boost
Who ever approved the i3 and i8 should be fired. Plus the boring exterior's of the 5 and 7 Series. The X7 and X3 better be a home runs.


carsnyccarsnyc - 6/2/2017 4:22:22 PM
0 Boost
I was recently in Munich and visited both the BMW museum and BMW Welt accross the street (the media and auto delivery center), and oh boy was I disappointed! Apart from a beautiful E9 specimen in the museum, nothing else was exciting. Seeing the delivery of the bland-looking new 5 was also a blow. Where are you BMW?


FirewombatFirewombat - 6/3/2017 5:06:49 AM
-1 Boost
Did you take a mercedes-benz taxi to get there?


2ndbimmer2ndbimmer - 6/3/2017 10:01:17 AM
-1 Boost
Just like every brand, new car sales aren't great, but BMW's CPO is way up. BMW will continue to sell more CPO vehicles this year than Audi will new and used combined.
I personally think the new 5 series looks great. The BMW has the best quality cameras over any brand, so the tech is not mediocre. From your smart phone, you can access your cars camera system and it alerts you if some one hits your car. It also takes a snap shot and records it in the hard drive of the vehicle. Better than any other brand.
Mercedes is doing a good job, but they still drive boring to me. Will take a drivers car over anything else.


2ndbimmer2ndbimmer - 6/3/2017 10:02:09 AM
0 Boost
BMW also considers the US market their 4th most important, so they really aren't too concerned.


MDarringerMDarringer - 6/3/2017 10:29:27 AM
0 Boost
And that kind of thinking will be what allows Toyota to swallow them up as BMW continues its downward spiral.


mini22mini22 - 6/4/2017 2:49:33 PM
+3 Boost
Mini seems to heading in the direction of Fiat. Unless gas prices make a huge leap I thing small cars, sedans etc. are going bye bye. SUV's and CUV's are it.


MDarringerMDarringer - 6/4/2017 4:14:59 PM
+1 Boost
BMW miscalculated BIG TIME with Mini when they decided that Mini would have its own dealers.

That immediately limited the sales of Mini, but it also caused Mini to have to be a brand that sold well enough to sustain a dealership.

Putting Mini into BMW dealers would have had the effect of rationalizing Mini's offerings to the Cooper and a Club/Countryman crossover.

It would also have opened the possibility of a Triumph TR4 as a mainstream addendum built off the Z4 but with a lower, more affordable price point possibly powered by a turbo 4.
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