What Is The Magic? Infiniti's Global Sales Have Risen 37% In The First Five Months Of The Year

When you begin with sales in the toilet and then add a compact along with fire-sale pricing on the rest of the line, magic can happen.

With BMW dialing down its aggressive leasing a bit some of its customers are going to infiniti which has always been brand that competes for the same buyer as BMW but at a lower price.

Maybe a little google seraching will help ya.

It's easy to achieve substantial growth after hitting rock-bottom, much like other third tier Luxury brands such as Cadillac and Volvo. However, once they slowly reintroduce new models to compete with top tier luxury brands such as Audi, this rapid growth will simply stop.

Pretty simple, BMW, Mercedes, and Lexus owners are moving over to Audi and Infiniti, which is why they are the only 2 luxury performance brands that have been increasing month after month.

The main reason for this growth is the introduction of the QX30. While it seems to hit the ground running (at least in NA), sales appear to have normalized to less than 1000 units per month. Same with the Q60. So, while the growth appears promising, the next quarter will flesh out the truth.
And this "new" Q50 isn't much more than a few cosmetic tweaks and maybe some re-engineered parts. It won't have much of an impact on sales.

Sales figures without details on discounts and leasing plans can be deceptive and like comparing apples to oranges against the competition.