South Africa Automotive Quality Awards

Synovate today announced the winners of The Synovate Quality Awards 2006 for Product Quality.

The research is part of Synovate’s Competitive Customer Satisfaction research programme which is the largest survey of its kind in the South African market. More than 55 000 vehicle owners are interviewed each year and the survey has been extensively used by the manufacturers for more than a decade as the benchmark of vehicle quality.

"The awards have achieved high status because they are not based on a brief ‘snapshot’ of the industry but rather on research that is conducted over a long period of time with large samples of vehicle owners," explained Rice.

"The product quality survey typically occurs at 90 days of ownership and the age of the vehicle is carefully controlled to ensure that comparisons between models and brands are fair. Given the extremely robust methodology of the research, one can be sure that the winners in the individual segments and categories have truly managed to deliver class-leading product quality."

*Best Local Plant Manufacturing Passenger Cars*
1) Mercedes-Benz
2) BMW Toyota

*Best Volume Passenger Car Brand Overall*
1) Honda
2) Chevrolet & Toyota

*Best Luxury Passenger Car Brand Overall*
1) Mercedes-Benz
2) Audi & BMW

*Entry Segment*
1) Ford Ka
2) Toyota Tazz & Opel Corsa

*Small Hatch*
1) Toyota Yaris
2) Honda Jazz

*Top Hatch*
1) Mercedes A-Class
2) Audi A3 TDI & Honda Jazz

*Small Sedan*
1) Chevrolet Aveo
2) Toyota 140i & Opel Corsa Classic

*Top Sedan*
1) Toyota Corolla
2) Honda Civic & Nissan Almera

*Medium Segment*
1) Mercedes C-Class (gasoline)
2) Mercedes C-Class (diesel) & Volvo S60

*Top Executive *
1) Audi A6 & Mercedes E-Class
2) BMW 5-Series

*Sports/Coupé*
1) Mercedes C-Class Sport Coupe
2) BMW Z4
3) BMW 3 Series Coupe/Cabriolet

*MPV/Station Wagon*
1) Audi A4 Avant
2) Chrysler Grand Voyager & Toyota Corolla Verso

*Small Recreational Vehicles*
1) BMW X3
2) Honda CRV & Mitsubishi Pajero 3-door

*Large Recreational Vehicles*
1) Toyota Prado
2) Volvo XC 90
3) Mitsubishi Pajero 5-door

*Best One Ton Petrol Light Commercial Vehicle Overall*
1) Nissan & Toyota
2) Isuzu

*Best One Ton Diesel Light Commercial Vehicle Overall*
1) Nissan & Toyota
2) Isuzu

*Best Local Plant Manufacturing Light Commercial Vehicles*
1) Toyota
2) Isuzu, Opel and Nissan

*Half Ton*
1) Fiat Strada, Opel Corsa Utility & Ford Bantam

*Small Petrol Single Cab*
1) Nissan Hardbody
2) Toyota Hilux & Isuzu KB

*Large Petrol Single Cab*
1) Nissan Hardbody & Isuzu KB
2) Toyota Hilux

*Diesel Single Cab*
1) Toyota Landcruiser Pick-up
2) Nissan Hardbody
3) Isuzu KB

*Petrol Double Cabs*
1) Nissan Hardbody & Toyota Hilux
2) Isuzu KB

=======================================

READ THE ARTICLE FOR DETAILS ABOUT THE CARS!!!

-BMW530i
Read Article

Ben55Ben55 - 10/17/2006 1:50:58 PM
-7 Boost
Why so many MBs?
I thought MB had poor reliability. I see them on tow trucks all day long.
I usually call my tow truck guy ahead of time, so he can follow me whenever I go out.







BMW530iBMW530i - 10/17/2006 2:04:33 PM
-1 Boost
Because brands like BMW, Audi, MB etc. don't do cars like pickups or ultra small hatches.


BMW530iBMW530i - 10/17/2006 2:05:44 PM
-1 Boost
OH, AND READ THE ARTICLE.

There's fineprint there about each category and why these cars were selected.

Read the article. It's the only way we can avoid a flame war...


BMW530iBMW530i - 10/17/2006 2:23:02 PM
0 Boost
See Will, you're trolling again. Trying to spark a flame war.

So let me get this right. From the list above, the only QUALITY cars there are from Toyota? Is that what you're saying? Because knowing you, that is exactly what you're trying to say...eh...shove down people's throats.


BMW530iBMW530i - 10/17/2006 2:34:36 PM
0 Boost
Well, this "AFRICA surely knows how to rate QUALITY" sounded a little racist to me.

Anyway, me on the offensive? First, I was merely correcting that Audi-troll (Smshnick) in the MB Classic thread, and here, I am just trying to straighten out things with you.


BMW530iBMW530i - 10/17/2006 2:57:35 PM
+1 Boost
What do South African "white people" have to do with these results? Are you saying that these people voted for the German luxury brands? FYI, Lexus isn't even sold in South Africa, much less Africa.

Also, the living standard in South Africa has been improving since the abolishment of the Apartheid regime. I can now imagine that there are also many blacks driving around in German luxury cars since they have spending power as well.


smshnicksmshnick - 10/17/2006 2:13:16 PM
0 Boost
Those are some pretty obscure categories:
"Best Car under one ton produced at a local factory with less than 50 white people and free lunches on Sunday"


S4cabriofoxS4cabriofox - 10/17/2006 3:15:36 PM
+1 Boost
LOL!

No surprises here... flocked with cars from MB, BMW, Audi and Toyota World Domination Inc.


smshnicksmshnick - 10/17/2006 4:08:07 PM
-2 Boost
When are we getting the Zimbabwe Quality Awards?? Those are the ones that matter.


suprasupra - 10/18/2006 1:59:12 PM
+2 Boost
I'm from Zimbabwe and I have to say that there isn't any real quality awards since the economy is currently in a very poor state.
The other reason is that there aren't any real dealerships besides one MB.
In the past couple of years private individuals have began importing Toyota's have now become a very common sight.
My LS430 is 1 of 5 in the country- I hope that gives you a better picture of the situation over here.


KeyserSozeKeyserSoze - 10/17/2006 4:23:51 PM
0 Boost
Guys I work for the UN and I have been stationed in this country for 2 years on a four year contract (originally British), your comments are ignorant. This is a great country, trust me! You should travel the world a little bit you will be surprised they drive everything German,Japanese,korean, European,Chinese,American brands etc.


KeyserSozeKeyserSoze - 10/17/2006 4:24:14 PM
+2 Boost
Guys I work for the UN and I have been stationed in this country for 2 years on a four year contract (originally British), your comments are ignorant. This is a great country, trust me! You should travel the world a little bit you will be surprised they drive everything German,Japanese,korean, European,Chinese,American brands etc.


KeyserSozeKeyserSoze - 10/17/2006 4:37:06 PM
0 Boost
Plus another intersting thing is that the car industry here is more European. All brands are have a presence from Ferrari to Citroen so what Europe gets they get too! They have the RS4 cabriolet, you see M3 csl's , M5's Porsche's any brand you can think of and engine size is offered plus diesels are very popular, and before you get your BMW's and Audi's etc. they get them before the U.S.


KeyserSozeKeyserSoze - 10/17/2006 4:50:17 PM
+1 Boost
Lexus has been around in S.A but were previously sold in limited numbers. In july 2006 they relaunched the brand as a competitor to the German dominance now they cannot meet demand. The 3, C class & are like corrollas. People want something different now.


BMW530iBMW530i - 10/17/2006 5:45:34 PM
-3 Boost
I find that hard to believe.

My company has done a market entry study on South Africa and found, that like many African nations (or globally), STATUS is one of the key considerations. A Lexus has no status whatsoever in South Africa I imagine, especially when compared to brands like BMW or MB.

So what if C-Classes or 3-series are swarming the place? People still want them because of status. Someone might buy a Lexus to be different, but the majority of buyers will go for the car with the more prestigeous badge. This means the big German three and perhaps Jaguar or Aston Martin if they're sold over in SA.


kidfrmSAkidfrmSA - 10/18/2006 11:09:18 AM
+1 Boost
i live in south africa and i can tell you now that this is a very accurate survey and that lexus has been reintroduced and is selling hunderds of vehicles and a former toyota dealershiip owner is swithching from a bmw to the lexus gs 430 .what is laughable is the amount of knowledge from mainly the americans and im surprised the question do they have cars in south africa i thought they road on elephants hasnt come up
.im sure most of you know we are holding the 2010 soccer world cup and plans are already under construction for the gautrain and the new section of the airport in johannesburg are underway.south africa is africas top economy alongside egypt and by the way south africa is aston martins 3rd biggest market ,a huge launchpad for new cars for egsample the all new xk was launched in cape town recently and the slr .i am sorry for the spelling mistakes and the fact that americas favourite car the camry sells slower than sewrage


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