Volvo Makes It Official - Polester To Spin Off Into It's Own Performance Brand

It was not that long ago a report in the automotive media suggested that Volvo is planning on replicating what Mercedes-Benz did by spinning off AMG into Mercedes-AMG. And with Polestar, the Swedish automaker makes another step in its ongoing transformation under Geely’s oversight.

Thomas Ingenlath, a gentleman who’s currently the senior vice president of design at Volvo Cars, will assume the position of chief executive officer at Polestar. Thomas will be helped by Jonathan Goodman, which moves from senior vice president of corporate communication at Volvo to chief operation officer at Polestar. Quite a powerful combo, if you ask me.

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MDarringer - 6/21/2017 8:54:21 AM

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Go Poledancer, go!

Hauerg - 6/21/2017 12:26:43 PM

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Now it makes a lot of sense that Volvo trademarked "P5" to "P10" IIRC.

carloslassiter - 6/21/2017 12:29:32 PM

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I thought it was Polestar, not Polester.

Vette71 - 6/21/2017 1:08:30 PM

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It is!! So much for editing or industry knowledge.

CANADIANCOMMENTS - 6/21/2017 2:49:16 PM

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Any colour you like as long as it is Berserker Blue. :)

qwertyfla - 6/21/2017 9:13:30 PM

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I am sure all 17 Pole-turd customers will be celebrating this great Nordic Ferrari Moose event with old uncle Olaf sitting in his comfy Bjorn chair from Ikea!

"Happy time make party" or is this more fake news?