Waiting For A Hell Of A Deal On That New Alfa Romeo? You Better Think Again

re: "lofty U.S. sales goals" -- Are Alfas selling well in the US? I can't remember the last time I saw one, any model.

Anyone in management that sees a product not selling and will not adjust the price downward to stimulate sales is an idiot. They may not cut the list price, but the transaction prices are with steep cuts at the dealer level. Alfa needs to do a sweetheart lease on the Giulia and get product out. FCA is stunningly bad at marketing and this is especially true with Alfa Romeo and Maserati.

Perhaps they can improve the value proposition by improving the car instead. That is an admirable goal.

Even if the Giulia were flawless, it's too expensive to buy into the "club".

Given how many customers have had serious reliability problems and how fast the stink about it has spread, the Giulia is DOA.

Wouldn't buy one at any price.

The Giulia is engaging, but you're always asking yourself why it costs as much as a Mercedes or a BMW while lacking the refinement, materials quality, and build quality of the Germans.

Alfa Romeo should have been relaunched as a near-premium segment brand because compared to a Lacrosse, TLX, or a G80 it's definitely more red-blooded.

However- the fact that FCA will not add incentives for buyers does not mean that dealers will not heavily discount the cars. Or - they will just pile up on dealers lots.

And while publicly FCA may not be offering cash incentives to buy the cars - that does not mean that dealers are not getting the cars cheaper. THere is always a way for a manufacturer to save face - example - cheaper money for financing inventory.

@TomM indeed dealers are discounting. The Giulia is heavily incentivized with a "fake" invoice masking the true cost.

The invoices that idiots with apps quote are what the dealer paid for the vehicle from the manufacturer. Most manufacturers these days inflate the invoice and then do a kick back to the dealer on each one sold which would be the true invoice price. This practice is 100% legal.

The Giulia has dealer incentive money on it most decidedly. The Giulia does not have customer incentive money on it. You have to negotiate the discount.

Like Ghibli and Quattroporte, the true invoice is WAY below what the app will show.

FCA has been clear with dealers that the dealers can negotiate quietly, but they are NOT to publicize the incentive.

Nope!

Yes they won't "cut prices"...no car maker ever cuts the "price" of their cars, instead they add incentives, dealer cash and subvented leases to move cars. The entry luxury segment of the market probably has some of the most aggressive discounting, mostly in the way of subvented leases, and Alfa will have to compete to see any cars.

What else would you expect from Sergio and his espresso-swilling minions. After all, he is the smartest man in any room...just ask him!!

Giulia Sedan is about $55k CAD to start and $103k CAD in the Q/505hp version. Pricing above a 3 Series/A4 range I believe. A choice for those who prefer the road not traveled.