What? Toyota Believes The 2018 Camry Can Save the Mid-Sized Sedan Market

What? Toyota Believes The 2018 Camry Can Save the Mid-Sized Sedan Market
Excited at the prospect of an all-new midsize sedan despite a drastic decrease in demand for midsize sedans, Toyota is ramping up employment at the Camry’s assembly plant in Georgetown, Kentucky.

With 700 additional manufacturing workers helping to launch the 2018 Toyota Camry, employment at Toyota’s Kentucky facility grew to 8,000, more than at any point in the plant’s three-decade history.

Toyota also builds Avalons and Lexus ES350s in Georgetown. (The Venza, a former Georgetown wagon, is dead.) But it’s the Camry, especially this all-new 2018 Camry, that will bring glory to the Kentucky plant if glory can indeed be brought.


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MDarringerMDarringer - 6/29/2017 8:54:30 AM
-1 Boost
Given that it looks like the old Camry with a minor styling change, I think not.


countguycountguy - 6/29/2017 10:08:39 AM
+3 Boost
LMAO, keep dreaming.


TheSteveTheSteve - 6/29/2017 10:47:01 AM
+10 Boost
The sedan market isn't declining because Toyota hasn't been delivering a respectable sedan. It's thinning because other form-factors -- like SUVs and crossovers -- are proving to be a much more popular form factor.


TomMTomM - 6/29/2017 4:58:38 PM
+6 Boost
Indeed - the day of the sedan is ebbing - being replaced by CUVs - which have a better driving position and generally offer better room for passengers. THe Crossovers - which are basically raised Station wagons which MAY have all wheel drive (Although probably not standard at the low end) - also offer the ability to carry cargo bigger than the smaller sedans.

Goes to show you that quiet, and handling are NOT on the top of the list of the buyers that can afford a new vehicle.

IN addition - the mid-size cars are - for the most part - built to be people movers - without any real "pizzazz" and look the part. There is little Toyota can do with its Camry - since their styling department is apparently filled with people who cannot see well.


cidflekkencidflekken - 6/29/2017 1:47:45 PM
0 Boost
Wow, how egotistical of Toyota. Exactly behind what premise are they going to make the assumption that their ugly-ass Camry will have ANY impact on the entire industry? There are tons of other cars that have been around for ages, not even to mention just the Accord, that drive better, have more power, look much much better than this turd. Outside of POSSIBLY reliability, I can't think of any single reason or way that this Camry stands out from any other sedan already on market or upcoming. Ridiculous egotistical comment by Toyota. If their own Lexus brand can't sell sedans, then that should be their first clue that this Camry will do little more on the industry.


SanJoseDriverSanJoseDriver - 6/29/2017 9:33:28 PM
+3 Boost
The exterior looks terrible--way too much going on.


mini22mini22 - 6/30/2017 12:27:50 AM
+1 Boost
As long as gasoline is relatively cheap and EV technology is marching on the move to the SUV/CUV will continue to grow and the sedan market will ultimately disappear. Toyota may delay the obvious for a while. However they might be better served to included the suspension and platform as well as engine enhancements into the next generation Rav 4.
That's where the car sales volume will come from. To continue to develop the Camry would be a mistake. I say let the model run out it's course over the next 5 years and then retire it with honor.


MrEEMrEE - 6/30/2017 3:01:00 PM
+3 Boost
Civic proved sedan sales can grow with a class leading product. New Camry looks to follow same ramp and besting many premium brands.


MDarringerMDarringer - 6/30/2017 4:04:11 PM
-1 Boost
The new Camry "is" the old Camry. Nothing new to see.

"Class leading" is usually a sales goal not an excellence goal.


MrEEMrEE - 7/1/2017 5:17:06 AM
+1 Boost
Georgetown plant is being retooled not only to produce the 100% new Camry but up to 11 models. All Toyota needs to do is add a 5 door version and instance crossover, just keep the price in check.


skytopskytop - 7/4/2017 4:24:42 PM
+1 Boost
Look like too much of the Lexless design theme leaked out of the Lexless team and intoxicated the Toyota design team. Look like a mutt car.


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