FIRST Real Look At The All-new Audi A8 From The Spiderman Premiere — Initial Thoughts?

The all-new Audi A8 has been a long time coming. Not only is this expected to usher in an all-new design language for the four rings, it's also going up against stiff competition.

Found in form of the Mercedes-Benz S-Class and BMW 7-Series, Audi has a lot to live up to.

All-new Audi A8 at Spiderman Premiere

That's because the S-Class is a best-in-breed status symbol and does the luxury thing extremely well. BMW, on the other hand, delivers a 7-Series that provides driving dynamics that no other large luxury sedan can hang with.

So, what has Audi brought forth? While information remains slim, the car has come out of the closet. Well, sort of. It was seen at the other night's Spiderman premiere at Hollywood's Chinese Theater. We assume Audi will release information as the car is to be featured in this movie, which hits theaters on July 7.

Although the vehicle is covered in camouflage to help keep it under wraps as well as promote the movie, the reality is that anyone can make out what's going on at this stage. That said, what do you make of the all-new A8? Do you have any initial impressions?

Note: Make sure to watch the video — at the end the crew films the rear-end of the all-new A8.




All-new Audi A8 at Spiderman Premiere

TheSteve - 6/30/2017 11:15:38 AM

+3 Boost

The A8 does not say "luxury car" to me. To make matters worse, Audi's more angular, sharply creased, trapezoidal styling language leaves me totally cold. It looks like what folks from the year 2000 might think "futuristic" looks like (i.e., dated, but in a weird way).

Firewombat - 6/30/2017 1:28:40 PM

+3 Boost

Really getting their money's worth with this whole spider man thing, maybe hoping they can rekindle the magic ala iron man and the R8... and there is Tony Stark and the new-ish R8. Apparently the car will only be unveiled end of July so leaks around the 3rd week of next month.

MDarringer - 6/30/2017 4:10:47 PM

-1 Boost

The A8 isn't doing poorly because of the slacking interest in sedans. It's doing poorly because it is a terrible sedan. It's dull. It's a bore to drive. It screams "A3" rather than "S Class". The new one looks like the old one.

TomM - 6/30/2017 5:25:30 PM

+3 Boost

Absolutely Agree. In the "S" class of cars - the Audi is boring - and not at all something to point out. I cannot see why Audi even bothers. They should stay with their near Luxury Niche - where they can beat Buick and Volvo. For sheer STYLE and Elegance - an AUDI will not do.

GermanNut - 6/30/2017 6:38:05 PM

+2 Boost

I think judgement needs to be reserved until we actually see the official A8 as revealed by Audi. Right now, it's just guessing what the car looks like based on heavy camo. With that said, I disagree about the new trapezoidal language being boring and old. I think it makes Audi's cars look futuristic.

Audi's sales are growing faster than the competition's in the U.S. and this new design strategy could very well embark a sales boom like how Mercedes-Benz went from 3rd place globally to 1st in a matter of two years because its new design of the S-Class was a huge hit and caught on with buyers and then filtered down to the masses with the C-Class and up to the E-Class.

It really only takes one right design and then carrying that design to al the other models for sales to take off. It's very possible Audi will be able to achieve this design-related sales increase.

MDarringer - 6/30/2017 8:30:28 PM

-1 Boost

@GermanNutJob You're expecting them to debut an entirely different car?

There is no heavy camo on the current pictures, just cling wrap. The features are revealed; just look closely.

The new grill is the old grill is the played out grille.

cidflekken - 7/2/2017 12:04:52 AM

+2 Boost

Blind sheep.

Ccoxx - 7/1/2017 7:17:30 PM

+3 Boost

YAWN - Audi A8 needs more than Spider-Man - dead on arrival.