Is Audi's Marketing Around The All-new A8 Pushing The Limits Of What You Can/Can't Say About Advanced Driver Aids?

Is Audi's Marketing Around The All-new A8 Pushing The Limits Of What You Can/Can't Say About Advanced Driver Aids?

As it promotes its upcoming 2019 A8 flagship sedan, automaker Audi has taken the novel approach of telling consumers: Go ahead, use our self-driving technology, watch TV, and keep your hands off the wheel “permanently.”

Those marketing claims, among others, including Peter Parker (Spider-Man) driving hands-free in an Audi commercial, have safety advocates worried.

They’re concerned about the limits of Audi’s self-driving technology, whether drivers will understand their responsibility when it comes to safety, and whether it’s ever proper for drivers to stop paying attention to the road, let alone watch TV from the driver’s seat...


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MDarringerMDarringer - 7/15/2017 11:24:20 AM
-3 Boost
I'm hoping a legion of Audi A8 owners will be watching Harry Potter when they die.


Dexter1Dexter1 - 7/15/2017 1:17:13 PM
+4 Boost
Ass end looks like the heel of a shoe. Terrible.


TomMTomM - 7/16/2017 6:48:05 AM
+5 Boost
I do not understand why BMW and AUDI don't get it - when they use styling cues to make their large cars seem SMALLER. The complete lack of any excitement in the styling means that the Mercedes will simply soldier on as the class leader. And adding the Maybach to the S-line was a stroke of genius - which raised the level of luxury recognition even higher - even if you don't buy the top of the line.

The time was right to start pushing a true LUXURY experience over the best driving machine - as the Baby Boomers got older (and had more money for these things) - they wanted a smoother quieter ride rather than 1g cornering capability. Mercedes read the market correctly and won


Agent00RAgent00R - 7/16/2017 8:38:15 AM
+2 Boost
Nailed it, Tom!


MDarringerMDarringer - 7/16/2017 7:22:27 PM
+2 Boost
The S Class obliterates its competition. It's a tremendous accomplishment.


Agent00RAgent00R - 7/16/2017 6:36:29 PM
+2 Boost
Hey there, Bob.

You're 0-2 today. Still showing that you are, in fact, a troll and likely damaged goods that has some personal issues you're struggling to get over. SAD!

Note: I didn't report on this topic. The italicized copy above indicates it is from an outside source. I simply posted the story, posed a question in the headline and will let the Spies decide.




Agent00RAgent00R - 7/17/2017 9:42:14 AM
+2 Boost
Hi there, again, Bob.

Once again proving that you are a very sad, sad soul indeed.

Remember one thing: This is our show. If you don't like it you can go elsewhere.

Take care and best!


TomMTomM - 7/16/2017 3:29:30 PM
+3 Boost
BoBM - It is nice to hear about a satisfying drift - on a race car on a race track. Driving a car in the manner required to properly put the car into a drift does not belong on public roads of any type. It might be different if ALL drivers knew how to do it - in a no speed limit zone somewhere - but the fact is - even there - there will be people who would not know how to react to some idiot doing that on a public road. Having said that - an Audi A8 is not a race car - is not meant to be a race car - and is unlikely to be bought by someone to use as a race car - even if they own their own racetrack themselves. We do not need a video from BMW to teach drivers on public roads how it is done - it is illegal in my state and probably others and will likely be called Reckless driving. This should clearly be left to teaching race drivers on a real closed race course.

As far as the technology - it will be decades before we have such technology as to eliminate the need for a driver completely (Even most trains have a driver). ANd the reason why it will take decades is that the Insurance Companies will need time to figure out who has liability in situations - as will the government. Example - who will be responsible if it can be shown that the "software" had a glitch - or it simply was not programmed to take into account a special circumstance? Do you really think the manufacturers are going to allow these cars to get out without some type of hold harmless clause in the sale? And if an Auto Drive feature actually did put a driverless car into a drift - who would get the ticket - or would they just impound the car?


Agent00RAgent00R - 7/16/2017 6:30:36 PM
+2 Boost
Thank you, Tom! Couldn't have said it better myself.


GermanNutGermanNut - 7/16/2017 7:40:59 PM
-5 Boost
Not sure where the watching TV claims came from, but I believe it is illegal in the U.S. for auto companies to allow that feature. Also, the Audi A8 will making driving easier, more efficient and safer versus what is available currently. If anything, safety advocates should comment Audi for taking autonomous driving to the next level and creating a safer driving experience.


GermanNutGermanNut - 7/16/2017 9:04:18 PM
-3 Boost
^*commend Audi


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