Genesis Patents GT60, GT70, GT80, GT90 Trademarks - Could This Mean A Supra Killer Is In The Works?

The Genesis coupe was a good vehicle that was marketed poorly. If they had thrown a V8 under the hood and priced that version like a Mustang GT, they would have gotten more traction. The Genesis coupe was another superior alternative to the supposed brilliance of the Miata/GT86. Genesis will have no success selling a premium coupe because the premium coupe market is dying/dead and as it shrinks, the defaults (BMW/Mercedes) will be the last ones standing. Aiming at the Mustang/Camaro segment and the excellent volume there would be the ticket.

@TomM Sorry Tom, but owners of BMWs and Mercedes are highly curious about Genesis. You'd be surprised what the marketing data shows of what is parked next to a Genesis at the homes of their owners. I know it's hard to think expansively when you sit in your recliner watching the "Murder She Wrote" marathon. But as usual, you prove my point. You--if you're telling the truth that is--have an S Class, a CT6, and a dowdy minivan. Take your pills.

I know you probably didn't mean to reply to yourself here but just to add: @Tom is not the only "S-Class owner" on this site that seems to have quite a large and varied car collection

Looking forward to see what Genesis brings to the table. For them to make any inroads to the market, they need to bring something innovative and somewhat groundbreaking - either from a design standpoint or from a technological standpoint. They can't keep playing follow the leaders and expect to become a preferred brand name. Most of the current luxury marques have brought decades worth of innovation (Mercedes, BMW, and Audi) and others have brought something that "made" their names (Lexus, Acura, and to a degree, Cadillac). And let's not forget Tesla for very obvious reasons.

As far as whom Genesis should target, I think that's a tough one. Not sure if I agree with Darringer that the premium coupe market is dead/dying as the usual suspects (4 Series, C-coupe and A5) continue to do very well, while the RC is doing okay. Lexus' LC seems to be coming out hot, and BMW is readying its 8 Series. Not to mention the recently released E-coupe and the successful S-Coupe. No, they are not volume drivers, but having these models in the lineup helps draw customers in and helps create the brand.

Where I do agree is that Genesis needs to match the performance and luxury of the Tier 1 brands, but at a price that undercuts the competition. That will be the true key to success.

All of those coupes combined are a trickle of sales.

Agree on MDarringer on Premium coupe market. A competitor to the Mustang turbo-and V8s Bang for the buck car would be worthwhile to see. Even Corvettes are getting pricey. I missed the old 300Zs from the 90s..Be good to have some more competition in that class.

A sporty coupe has the potential to shower a lot of image onto a brand, but with Genesis the need is two-fold. Perhaps MORE important than creating a brand image is making buyers aware that there is a brand in the first place. A stylish, reasonably affordable, performance coupe that creates a sensation and a "gotta have" immediacy would make the brand apparent. People aren't buying premium coupes NOT because they have no interest in them but for the reason that they don't offer the best bang for the buck. Such a coupe would be a 3rd car most likely and a Mustang GT or a Camaro SS are simply better coupes than the pricey Germans. Both the Mustang and the Camaro sell very well to people whose other cars are from the fancy German brands.

Not only is the premium coupe market on the downturn - and the introduction of the 4 door coupe style sedans did not help- Hyundai has another problem - People who buy true premium vehicles still want the panache of being able to say they bought a true premium car - even to the extent that they will spend extra on an AMG or Mclass just for the exclusivity. However - the only thing to say about the Genesis is that the buyers went for the cheaper car!

@TomM Genesis will appeal not only to people aspiring to be wealthy, but also to people who can afford a Mercedes and go with the Genesis to prove the point that they are smarter for buying the premium car without the inflated price.

Sorry Matt - but the idea that a true premium car buyer will buy a high end claimed to be premium performance coupe/vehicle has not been established - even Lexus failed on that one initially. The only way they would - would require the Hyundai to be measurably better than the real thing - which it won't be. And spending money for a fancy Hyundai is not going to be a way to impress the neighborhood. People in that strata are not the ones who car to be seen as "stingy" and "Cheap".

GT90 belongs to ford so way to get those rights...

Amazing how rapidly and aggressively Hyundai has develop a style and a highly focused business and design plan to break into the high style end of automobiles. The big makers are all looking in their rear view mirrors fearing that soon Hyundai will be looking back that them in Hyundai's rear view mirror.

Not sure of any person with a great job that can afford a performance car came up dreaming of owning a 2-door Hyundai. I would ditch all of it and focus my $$ on BEV's.

So, all of you saying the premium coupe market is on the downturn, do you know something the manufacturers don't? Seem to be pretty darn robust to me. BMW's 4 Series, Mercedes C, and Audi's A5 are selling pretty darn well. Lexus RC and Infiniti's Q60 are selling at a rate just a level below the Germans. Mercedes just intro'd the E Coupe and is refreshing the S-Coupe. BMW just intro'd the 8 Series coupe concept. Lexus just came busting out with the LC. Bentley showed us a concept of the Continental GT. Let's not forget Audi's Prologue 2-door concept which will likely lead to an S-Class-fighting coupe. Volvo Concept Coupe is still featured prominently on its website and possibly may lead to a production version. Not sure why all of these manufacturer's would still be devoting time, money, and resources to a "dying" market, according to you all. Yes, Cadillac's ATS coupe is probably dying on the vine, but that's really the only premium coupe that seems to be in trouble at the moment. But the list isn't even including sportier coupes like the Porsche Cayman and 911, Jaguar F-Type, Mercedes AMG-GT, Aston Martins, Wraith - yes, they are coupes.

@cidflekken go tally up the volume of all those coupes and you'll find that the premium coupe market is TINY.

Difficult to say how many C-class coupes/conv they sell because the sales figures are lumped together the sedan. Apparently on the E-class that means the sales of the coupe are negligible. On the C-class that changes to impressive.

If it were me, I'd say forget trying to compete with a 4 series / C-class or 6 series / E-class competitor. Focused on America? Do a Mustang competitor with a better interior in 2 trims. Outright performance and more luxury orientated. Then do a 4 door coupe to compete against the Charger. Priced right there would be a market.