Most Consumers Have No Idea Where Their Car Is Built - Does It Matter?

Is it important where a car is built? It’s a particularly pertinent question to ask this week, when our cover star is the E-Pace – the first ever Jaguar not to be produced in the UK. It’s set to be manufactured in Graz in Austria.

Also featuring in our issue is the Lynk & Co 01, an SUV that will be sold globally by Volvo’s owner Geely but made in China. That would have set the alarm bells ringing for many a decade ago, but editor in chief Steve Fowler tells me he was massively impressed with the car’s quality when he went for an exclusive ride around the streets of Gothenburg.

MDarringer - 7/20/2017 8:53:41 AM

0 Boost

If consumers do not know the origin of their cars they are morons for not reading the Monroney sticker on the window.

Beyond that though, consumers want reliability and durability, so if that's a Chinese Buick or an American BMW so be it.

I fully believe that when the Chinese set up shop in the USA that their products will find homes with buyers. Granted, that could Geelys rebadged as Dodges or Chryslers...

Cleankutazn - 7/20/2017 10:26:11 AM

+3 Boost

Yes it does and the US built Mercedes are pretty bad.

MDarringer - 7/20/2017 2:03:11 PM

+1 Boost

No better nor any worse than the ones from Germany.

Hawk - 7/20/2017 4:18:42 PM

+3 Boost

Yes, 'cause Trump is El Presidente..

qwertyfla - 7/20/2017 9:04:53 PM

0 Boost

Most people don't know if their car is front wheel or rear wheel drive so why would they know where it was made let alone engine displacement, or how to change a tire.....?