Volkswagen Sales Comeback Stumbles With A 5.8% Decline In July

Volkswagen of America, Inc. (VWoA) today reported sales of 27,091 units delivered in July 2017, a 5.8 percent decrease over July 2016. With 188,329 units delivered year-to-date in 2017, the company is reporting an increase of 5.9 percent in year-over-year sales.

July 2017 also marks the start of sales for the all-new 2018 Tiguan, which joins the Chattanooga-built Atlas in Volkswagen’s new SUV lineup.  Production ramp up of the Atlas continues as Volkswagen works to meet consumer demand. Deliveries of the 2018 Tiguan, which began late in the month, totaled 593 units. Atlas sales totaled 1,306 units.

cidflekken - 8/1/2017 11:51:29 AM

+2 Boost

Atlas sales already tanked from 2400 in June to 1300 in July.

atc98092 - 8/1/2017 1:08:56 PM

+1 Boost

593 of the new Tiguan with limited selection and only out for about 8 days is pretty impressive.

Truthy - 8/1/2017 3:19:44 PM

+2 Boost

cidflekken, two months is not enough data to say it "tanked." As with any new product rollout it may take some time to align supply with demand.

MDarringer - 8/1/2017 7:54:29 PM

0 Boost

2500 in June is an abysmal failure because VW was not smart enough to have enough product in the pipeline to really push the Atlas. July's number is partially due to the Atlas selling faster than VW was able to replenish the pipeline. Dealers are not happy. First, dealers couldn't get stock in the models they wanted and then they just could not get stock. VW can probably easily sell double the June volume, but they need to get the product on the lots. People are walking in to VW dealers and there are no Atlases in stock, so they leave and buy elsewhere.