Where Does Mercedes-Fit In With The EV Generation?

Mercedes-AMG is looking at how to develop performance versions of Mercedes-Benz electric vehicles — and the brand’s director of vehicle development, Drummond Jacoy, has said it will have to reinvent itself as a result.

Mercedes-AMG is already working on a number of hybrid projects, including the Formula-1-powertrain-derived Project One hypercar and the GT Concept that was unveiled at this year’s Geneva motor show. The firm has also previously developed a pure-electric SLS.

MDarringer - 8/11/2017 11:39:36 AM

+1 Boost

Mercedes doesn't have to "fit in" when Mercedes does an EV, buyers will "fit in" to Mercedes. The only reason to buy a Tesla is because it's electric. People won't buy a Mercedes EV because it's electric, but because it's a Mercedes.

TheSteve - 8/11/2017 12:19:38 PM

+3 Boost

There's an "EV Generation?" Where? I see EVs are a tiny niche.

TomM - 8/11/2017 1:25:18 PM

+4 Boost

Agree with both TheSteve and Matt. Ev's will not become useful beyonda tiny niche UNTIL they have a way for people who do not own a home or parking space to charge the cars. It is not the number of cars available - it is the LACK of Infrastructure that will limit the EV sales.

And Matt gets it -- It took 100 years of production to build the reputation that Mercedes has - and Rolls and Bentley and others- a startup simply cannot attain that level- for decades to come.