Automakers Marketing Continues To Ignore Ethnic Buyers - Where Can They Hit A Grand Slam?

So now some idiot's throwing the diversity card? You know, the card that is even more reprehensible than the race card.

Cadillac should build a new convertible and market it by having vegan, lesbian, Muslim women wearing burqas on their way to a beheading of white school children.

FCA should have obsessive-compulsive, meth-addicted, rainbow-unicorn-snowflake club boys going to their Ram Van for obvious reason.

And Ford should show a middle aged Caucasian male wearing a cowboy hat and boots for its new ford truck and call it ford tough...oh yea done

Oh and FCA should market that new minivan with a Caucasian family going to soccer practice...oh wait...already done

Oh and GM could totally show off that new Cadillac with a middle aged Caucasian male dressed in a suit looking serious and focused....oh wait already done

Yup mdarringer looks like they need to try something new!

@Car4life1 ironically, your response is racist. Mine was satirical. I know you aren't intelligent enough to understand the difference.

@MDarringer - Except that your comments weren't satire. They were MOCKERY.

But you probably wouldn't know the difference.

You, sir, have some serious issues you need to confront. (Can't wait to see how you will insult me with your response ... in a futile attempt to shift the focus away from YOUR OWN shortcomings. Sad).

@MGGuy This proves YOU are the one needing more education: "Except that your comments weren't satire. They were MOCKERY." A synonym for satire is mockery.

LOL have you watched tv lately, or streamed, advertisers are using people of ethnic backgrounds more than ever. The only ones hypersensitive of backgrounds are the same ppl who voted for a man who points out "his African American" voters at every rally LOL, it's like shut up and pass some legislation please

When someone talks "ethnicity", I question if they actually have it right. This applies to other factors, too, like age, sex, etc. Long ago, BMW realized that demographics don't apply to BMW -- psychographics do! The person who'll pay several hundred dollars for Oakley sunglasses, or who'll pay a premium for a Point Zero refrigerator is more likely to buy a BMW, and it doesn't matter where they live, their gender, or their skin color.

So personally, I don't buy into ethnic stereotypes anymore than I believe if you're of Italian descent, you likely drive a Camaro or Mustang.

This is true but it is rather interesting that BMW has chosen a black man to demonstrate the features in promotions of the 7 series, 5 series, X5, and X6 for its newest generation

Car4life1: So why is it interesting? Would it have been equally interesting if they chose a "white" guy? Or are we so use to that, that we take notice when it doesn't happens: "Hey! That's not normal! What gives?"

To your point, had they used a white guy, it would not have been more of the same...relax it's a good thing...times a changing.

When a White Women tackles a white Man for organizing a white nationalist rally in Virginia, my faith in humanity is renewed lol

@MDarringer (AKA "Mr-Always-Knows-Everything")

Ummm...not in the context of how you used the word 'satire.'

From Wiktionary:

As nouns the difference between satire and mockery is that satire is a literary device of writing or art which principally ridicules its subject often as an intended means of provoking or preventing change.

Humor, irony and exaggeration are often used to aid this - while mockery is the action of mocking; ridicule, derision.