Audi Rushes New E-tron To Market Challenging The Jaguar I-Pace In The Premium Sector

Audi is racing to get its E-tron SUV to market ahead of the Jaguar I-Pace in a bid to secure the title of the first premium electric SUV.

Spotted on the continent wearing full-body camouflage, the SUV’s all-electric drivetrain is signalled by its lack of tailpipes.

The car’s design looks to have been toned down compared with the E-tron Quattro concept (see gallery) it is based on, with a slightly less butch front and less raked rear window. But the concept's lighting designs, which include a strip to connect the tail-lights, look to have been retained.

zlives - 8/16/2017 4:20:03 PM

0 Boost

by "premium " do they mean its going to cost more then the tesla?

TomM - 8/16/2017 6:48:03 PM

+1 Boost

It is my assumption that what they mean is a premium car manufacturer - BUT Audi is second tier Premium - not top tier to begin with. Of course - the Tesla X is being ignored here - as consumers have also ignored it for the most part.

CANADIANCOMMENTS - 8/17/2017 1:49:19 PM

+1 Boost

It is still best to avoid 1st year production of any vehicle when an all new design is launched. A guy down the street has a Tesla Model S from the first year of production. Great BEV, but no smart / autonomous features are possible as there are no cameras/sensors built into this early model.